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The client carries the item from the Hermes store on February 14, 2025.
Scott Olson | Gets the image
The favorite luxurious brands of Europe can be largely sheltered from the initial consequences of sweeping tariffs in the US, but the risks of a broader economic downturn will speak bad news for the long -awaited sector recovery.
Shares of European luxury stocks Lvmh. Richemont. Dry and Germes They were among those who slipped below Wednesday when the US rally was imported from the European Union. The forecast remains unclear even if President Trump later announced 90 -day pause and reduced bets to 10% universal tariffs.
High-end fashion ladies whose label Made-In-Europe is part of attractiveness-less likely than other firms to worship President Donald Trump’s final demand to transfer production to the US instead of showing that they will convey an increase in import costs.
However, a wider downturn in the global economy can make these hiking more stringent, even for wealthy buyers, which can usually absorb price strokes, analysts warn.
The chances on US and global recession According to JPMorgan, with the CEO, this year rose to 60% after the “Liberation” tariffs, with the CEO Jamie Dimon Speaking on Wednesday that the resulting market of upset He made the recession “likely”.
“The weaker world stock markets and wider economic uncertainty will weigh confidence, and we see that this is further postponed with the restoration of luxury demand,” – wrote in the note Adam Cocral, a general analyst in the field of retail capital in Deutsche Bank.
Luke Solka, a senior analyst of global luxury goods in Bernstein, repeated these sentiments, dubbing the US tariffs as “minor” in the first round, but citing noticeable consequences.
“What we need to worry, in case, is the second and third impact of a new American policy when they make it difficult to a sharp global recession and correction in the stock market,” Solka wrote in the note last week.
Bernstein estimates that European luxury companies generally create relatively minimum from 15% to 30% of America sales. However, the American market has become an important growth driver in the last quarters as firms translated their accent Among the sales in China. Meanwhile, the already humiliated Chinese demand may be in addition to 125% of the US tariffs, effective on Wednesday.
This follows from the results in the fourth quarter as a result of high -quality fashion groups, which indicated the turn in the sector that suffered from slowing and soft consumer costs. However, Deutsche Bank said on Wednesday that a rebound could be an “anomaly, not a tendency”.
“It is no longer clear that 3Q24 was Nadir for luxurious demand,” Kokar wrote, noting that the bank reduced its expectations of the luxury sector in 2025 by 3 percentage points to 2%.
Citi agreed by writing on Tuesday that “worse than orderly” tariff declaration of the United States and the strong market sale “a significant threat to the future of luxury demand.”
Among the brands It is best to settled to get the stormAccording to analysts, they are Hermes and Sherber while such companies as Richemont and Manicler Can be tougher.