Liv Golf wants to be more like F1 Racing, says CEO

Liv golf, a professional male golf tour, backed by Saudi Arabia, wants the game to become more like a formula-1 race with well-heeled fans and a wide range of auxiliary entertainment.

“Golf is us, but it is about the festival around golf that makes us different,” said Liv Golf CEO Scott O’Nel during a CONVERGE LIVE. “You can bring your family, you can bring the date you can bring friends,” he added.

At a recent event in Miami, Liv held a music festival, an art festival and a food festival to make sure there is something for everyone, he said. The introductory event of the company in Singapore, which starts on Friday, will be presented and -j.

O’Nel said the F1 is the only truly global sports league and is like to walk along the range before the event begins to hospitality around the F1 pit.

Liv, who organized his first competition in 2022, competes with the long -created PGA Tour as the main organizer of professional golf events.

According to O’Nela, 30% of LIV tournaments have never been to golf, and the average age is 15 years younger than competing events. “So, in terms of achieving a new audience, getting more to the game, I think we are quite interesting study, well.”