Last party trend Gen Z in India

What comes to mind when you think about a large greasy Indian wedding?

Stunning lights, shiny outfits, Bollywood hits, lush spread of food and atmosphere impregnated in the celebration. Everything feels extravagant, emotional and greater than life.

And now imagine it all without the groom and the groom. No ferros (Hindu marriage ritual, where the couple conducts seven rounds around the sacred fire), no relatives, nor tear. Just a party.

Welcome to the world of fake weddings – an increase in trends in Indian cities where people are going to enjoy a wedding party, deducting the actual marriage.

These events organized by hotels, clubs and companies are developed solely for the sake of pleasure and promise to offer a full wedding party experience without any stress, rituals and duties. Simply put, it’s a wedding party.

Over the past few weeks, fake weddings have been splashing in big cities such as Delhi, Mumbai and Bengalur. Participants are usually young people who seek to enjoy your friends, to indulge the drama and the fun of the traditional Indian wedding without load.

Last week we attended one such a smoked event in Delhi – fake Sanget (Sangeet is the night of music and dance, which is usually held a few days before the wedding).

At the event, which took place at the plush club, Vibe was electric: the women twisted in glittering sari and leeche (long skirts and blouses), men appeared in individual shoes and ethnic shoes. The traditional Dhol drummer led the crowd to the dance floor, and filled with Gol Gappas (popular Indian snack).

Sarin, who attended a similar event for the first time, considered it “strange”.

“There are so much pressure at family weddings – the rules around the dressing, the opinion (from relatives). But here it’s just fun,” she said. “Moreover, we have to do it all with our friends. We decided our outfits the day before and prepared together.”

Ticket prices usually start from Rs 1500 ($ 17; £ 13) and can reach up to 15,000 rupees or more, depending on the venue and premises. Shivangs and her friends paid 10,000 rupees for a couple.

“I wouldn’t mind doing this once a month. All the experience is fully worthy.”

Sharad Madan, the owner of the restaurant who held the event, says the trend emphasizes that the novelty is key in the hospitality.

“We must continue to do something new for our patrons,” he said.

Madan’s Madan cost them about one million rupees to plan and organize the event, and the team is expected to do the double this through ticket sales. But it’s not just about profit, he says.

“It’s about interaction. Even if it does not give me the same returns, I would still do it because our patrons want something else.”

Hananani’s kuzhal, co-founder of 8-apartment events, where a fake wedding party took place last month, attended by 2000 people in Bengalur, says inspiration for fake weddings came from young Indians living for the border.

“People from the diaspora gathered and danced for Bollywood music, dressed in ethnic (traditional) clothes and enjoy the evening,” he said. “This is an idea we also adhered to.”

He says the answer to the event in Bengalur, which took place at the five-star hotel, was “overwhelming”,-he says. This urged them to plan a similar event in Delhi – which was sold out – and they started receiving requests from events in other cities such as Jaipur, Calcutta and Laknau.

“Now we are distributing our standard operating procedure (SOP) to people who are interested,” he says. “This guide is how to create an experience, sell it and make it profitable.”

However, not all fake weddings follow the same scenario.

Third place, a startup based on experience, recently conducted sober SONG In Bengalur – without alcohol, just a thematic holiday.

“We have divided visitors into the groom and bride teams and organized games such as Charades, and guessed who a relative from the stereotype,” said CEO Anarke Pandy.

There were Dhol Drums, a grand reception for all guests and even in thematic games. Alcohol was intentionally abandoned.

“Sometimes booze is selected from experience,” Mr. Pandy said. “We wanted to do more than just a pub -absorption. We wanted to demonstrate the spirit of Indian weddings.”

Comments say the popularity of these events reflects the increasing desire of young people to find reasons for the celebration.

“People need some hook … The occasion to note. And there is no better production than the wedding that brings together all the elements of pleasure,” says the writer and social commentator Santos.

“This is the pinnacle of pleasure – especially if it has no stress that accompanies real weddings.”

He also notes that these events give people a reason to re -wear expensive wedding outfits purchased in the past.

So, such events will remain here?

The Viji Aror -based Viji Founder, founder of events based in Delhi, believes that fake weddings are currently a weirdo – but one with potential.

“Gen Z certainly wants to become part of such celebrations,” he said.

“If this appears as a new market category, it can become the main change in games, as the scale will increase – which eventually enhances business opportunities for the entire industry.”

Wedding industry of India It is estimated to be about $ 130 billionAccording to an investment consulting company Wright Research.

Although the sector blooms, there are restrictions. Most weddings are held in the cool months – usually in November to March – and often in favorable times, while the monsoon season (from June to August) is considered to be an off -season.

With free seats, sellers, and people who are constantly pursuing experience, fake weddings can log in to fill in the gap if there is a tendency.

Mr. Arora says he was surprised by the rise of fake weddings.

“But it also helps to understand that such events are what we want to note or become part. Even if we cannot attend the real events that our friends or family, we still want to experience them by joining these fake.”

However, not every guest is delighted.

A 23-year-old Bengalur marketing specialist said in Bengalur that her only fake wedding she was present.

“I lived away from home for several years, and I was not enough to visit the wedding,” she said.

“The biggest advantage was that there were no noisy relatives who told you, ‘You’re next in line to get married.’

Ms. Sharma and her friends spent hours choosing the outfits, but the event was not enough.

“They started with EDM and switched to Bollywood only two hours later,” she said.

“We expected wedding food, but got pizza and fries – without dessert, just alcohol. The decor was simple and felt lazy.”

Some have criticized events, saying that they can get like trivialization of traditional Indian events and values.

But Vihhi Kapoor, who attended the fake Sanget in Delhi, disagrees.

“Perhaps this would be the offensive if people were asked to dress like a fiancé, but this is just a party, we have to take it in a great mood,” she said.

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