Labubu firm sees a profit that growth is at least 350%

POP MART, a Chinese toy firm behind the extremely popular Labubu dolls, said its profit is set over the first six months of this year.

A A company based in Beijing, said It is expected that the profit during this period jumps by at least 350%, as the income is more than three times.

POP Mart, which has a stock market value of more than $ 40 billion (£ 31.6 billion), also stated that profitability was increased by increasing the recognition of the brand in the world and costs.

Collectors were obsessed with viral dolls labub – fictional elf creatures with a number of uneven teeth – who flew out of the shelves and lit long queues in stores around the world.

POP MART is the most famous for the sale of toys in “blind boxes” – the type of packaging that hides its contents until it is open. Marketing tactics have been criticized for encouraging gambling and intrusive purchases.

Launched in 2019, Labubu dolls helped to become major retailers, working more than 2000 vending machines and shops worldwide.

In 2020, Pop Mart began selling its shares on the Hong Kong Stock Exchange. Last year’s stock market assessment jumped by almost 600%.

Sales outside the mainland China made almost 40% of the total income in 2024.

Needed a lot of shops around the world Pause Puppets Labubu from the predominant demand.

Labubu removed, especially in the US, thanks to the approval of celebrities, including celebrities such as Kim Kardashian and Lisa with K-Pop Group Blackpink.

Pop Mart Partnership with basic names such as Coca-Cola and Manga Franchise One Piece also increased the Labubu profile worldwide.

In June, Lababu sales in the US increased by 5,000% compared to a year earlier, estimated by a research firm M Science.

“I haven’t seen anything like that from other toy companies,” said the senior science analyst Vinci Zhang.

The company has huge potential in the US, where it operates just under 40 stores compared to about 400 in China, he added.

The purchased madness has created a resale market where dolls, which were initially sold about $ 10, can get up to hundreds of dollars.

In June, Labuba size is sold 150 000 dollars at Auction in Beijing.

Labubu’s popularity also fueled the boom in a fake, which is often called Lafi dolls.

The Chinese authorities seized more than 46,000 forged labubu toys in June when they hacked on the growing black doll market.