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Sebastian Symotkowski, CEO of Klarna, performs at the Fintech event in London on Monday, April 4, 2022.
Chris Ratcliffe | Bloomberg via Getty Images
Klarna CEO is so bullish in artificial intelligence that it sees that it changes how every day a bank 100 million Fintech users every day.
On Wednesday Klarna – Pioneer Popular “Buy Now, Pay Later” (BNPL), Payment method – announces the launch of mobile phones in the US through partnerships with Telecom Services Startup Kigs. This step follows in the footsteps of Fintechs Revolut and N26 rivals that have launched similar sentences. Klarna’s plans come with unlimited data, calls and texts and will cost $ 40 a month.
A new television company that proposes to align the vision of CEO Sebastian Symotkowski to make Klarna more comprehensive personalized financial “Super App”, which may offer services outside the field of traditional finance.
This is not the company’s first attempt. Previously, Klarna tried to make herself more like a “Super App” – similar to Alipay and Ant Group Alipay and Tencent’s WeChat Pay – Offering additional services through several different buttons. However, this is “confused for the client”, however, in an interview with Siemiatkowski, CNBC told.
But Boss Klarna emphasized that AI can play how it looks like to diversify its services and become known more than BNPL’s offer.
“I think that in this new world AI has the best opportunity to serve customers with different services, and then accept this level of articulation and visualization of these services than it was historically,” Symotkovsky said.
“With AI you can abstractly and accept this experience much more specific user you are dealing with,” he added.
Super applications are popular in China and in other parts of Asia. They are intended to serve the only store for all your mobile needs, the availability of a taxi and food order in the same place as payment and messaging services.
However, while super -applications flourished in Asia, adoption in Western markets, nevertheless slower for a number of reasons.
“A huge opportunity”
Siemiatkowski says spending a lot of time focusing on AI.
“There is a great opportunity for this – but it just makes him work,” he said. “Everyone who used it knows that it can spit off some exciting things, but then you need to make sure it works every time.”
Klarna’s chief, who goes forward, sees that the platform becomes more “digital financial assistant” for daily bank needs.
“If we have some information that suggests that you are overpaying a subscription to the carrier either your data, or anything,” says Siemiatkowski, Klarna will try to use AI to “offer you both offers at a higher price, as well as pressing, realize it.”
Recognizing problems with the pre -attempt to become a super -application, Siemiatkowski says that the technology was not “mature” at the time.
Clear reported a loss of $ 99 million For the quarter, which ended in March, citing disposable costs associated with depreciation, stock -based payments and restructuring.
The problem of perception
However, the cloud has a problem of perception to overcome. In the US, the firm became synonymous with “buy now, pay later” (BNPL), which allows consumers to pay orders for the monthly installments-usually without interest.
Unlike this, European consumers acknowledge that they can use Klarna to store their deposits and payment at a time, as well as through the credit plan, Siemiatkowski reports.
He also expressed his disappointment with “such memes that we get to the US, if so:” Oh, the cloud launched with Dooordash … this is a sign of a macroeconomic environment, “referring to Tie the company announced with the DOORDASH delivery app Earlier this year, which was met with a backlash on the Internet.
Siemiakowski said such a reaction will not take place in German or northern markets where Klarna works more on the PayPal payment system.
He sees the future when the clouder works as a more comprehensive financial ecosystem with supplements such as investment functions and cryptocurrencies, he adds, “not so far.”
“By offering people the opportunity to invest both in the stock and in the cry – this is what becomes a more standard part of the NEOBANK proposal,” he said, emphasizing that he does not want to compete with the popular US trading supplement Marvelous.
When will Klarna IPO?
Clear In April, it is planned to go to public in AprilAfter US President Donald Trump announced wide tariffs for dozens of countries.
Siemiatkowski said Klarna has already achieved what he was trying to do to be prepared for this milestone, namely – to create a brand in the US
“Now the US is our largest market in terms of users. This is a profitable market for us,” he said. “These things were achieved.”
Regardless of what the company does or is public, the business -strategy for Klarna remains the same.
“This is just a healthy way to attract liquidity for our shareholders, as well as to give companies more ways to finance itself when it would like to do it, and … show that it is a created company,” Symotkowski said.
