Industration has great plans to become an “Super Global” app where others have failed

Indict, known for their Bidge-based ride-based model Through Asia and Latin America, it is about a “Super-app” s) markets – Expanding cabs to bring essentials of their daily users.

Beginning with food shipments in Kazakhan plans, held in the next 12 months through her spot in Brazil, agriculture, pakistan, labasts, pakistan, peru and cumman. Change comes on the heels of over 360 million app downloads and 6.5 billion concrete transactions, cement their position as The most downloaded world ride appbehind Uber, since 2022.

“Which customers you use more often, there were more in the ecosterly in general ,, it went and stop, in an exclusive interview.

It detergy to use them as their first expansion after you see the rapid growth in his shipping segment – with 42 million categories in Q22 in the company’s Portpolette.

The sight of the mountains, California-based company has launched the shipping service in Kazakhstan, offer more than 5 minute shipping promise. The first riders in the central Asian country gave a net promoter score – Satisfaction High Satisfaction – and average five orders for the month, the company said.

Smit said to Techcrough that indicts is using a dark store pattern in the Kazakhan, with the more items or around 10% consisting of the fresh products – part of a customer strategy. Added the pattern vary in other regions, where the company is open to fill in place, particularly in store hours.

Without specifics from shit, Smit said that the company has added 30% darker in the country from August.

Why does kazakistan the first market?

Industria currently operates in 982 city at 48 Globe Countries and leads in eight of them. But then why did the Kazakhan chose as the first market for his move Super-app?

Smit said to Techcrough than Decactive society so then see a “hairstyle” in the vining consumers, which is the largest economy in Asia Centra. Indict also has their headache in Kazakhstan, serving as a central HUB for his R & D and operations.

Industria did not disclose the specific growth metric for their operations in Kazakhstan. However, a recent report from the lease, published collaboration with the Air Park Park Park notified that the company saw a rise of 44% in the country in the last 12 months.

The report is also the Kazakhstan Kazakhstan’s ecosystem – a jump of 2019 – suggesting a strong principle of the local principle and digital services.

Kazakhstan already has food delivery app to complete some of the question. However, indigegent wants to earn the market prevalently with the precurrent prices – opening to be the almes of online food.

“There is an access and yourself, and also access the problems with some of the Engine Motori” he said Smit. “Some of our constant consumers that ends does not purchase from right places or do not buy the short items, and they are recognizing but they are having no other choice.”

Industri’s Super-App: Differentator or déjà vu

Many companies attempted to succeed with super apps. While some, as wechat and gobek, they found success, others – including the meta – have fought to acquire traction. I am

Smit, who worked with Wechat in his old role in 2016, experienced integrated experience in the Chinese app works well. Told you, to technologist, talk to her knowing and used a skill, plans in late to make their Super-Supiled Super-SUPERY. The integration would help customer for users and make services accessible to people with a disability and ones with a lower disability, he said.

In the 2023 November, announced a business and merging and an acquisition arm to Invest up to $ 100 million in the next few years. Smit said to Techcrough that of that firms, about 30% is already implemented on Super-app strategy.

The society Invested in Pakistan’s backistanist startup, kavin December as part of that business. However, there is no concrete timeline on the concrete app will help the self offer consignment of users in Pakistan.

The rival of organism has expaned their service portfolio, adding upwards as the delivery of food through Uber eaten in selected markets. Smit said the indirections target a different client segment – one that Uber is not serving – even – also there is any overlap in certain regions.

“For great, we really don’t sustain and play in a consisteous consumer”, he said.

India as a “Market” Puzzle

In addition to the boundary markets including Kazakhan, inderial was operated in India for some time, homework and the home players and rapid. However, the company did not pick up in the South Asian Nation. Uber too pilot A version of the indian’s offer model in India, attempt to replicate approach.

Data from Appliguy exclusively shared with Techcrough shows 1,07 million wrote on the same period in 2024 – a decline of 22.6%. In contrast, Uber has added 80.2 million downloads, up 60.6%, White ola has earned 1.55 million, an abstract X.2%. Rapido emerged as the faster reader of growing, with 14.9 million additional downloads – a 80.9% surge.

“India is a puzzle for us,” Smit said Techcrunch. “India is always going to go, and we are fooling … we have decided to fire very quickly on the key towns where we truly obtain strong.”

The company is tuts different models, especially in the shipping business, even if known to allow pilots to focus with the drivers. These include a daily drivers messyums paid every day and also go with a specific to take the rate, the Smit said.

Indrowed previous challenges and I saw a confucture success to the pakistan, where is after the principal ride platform after uber ride.

“We had sleeverer markets where cali of markets, and then for what, maybe one of falsters computers,” sorit said.

More than a dozen horses and drivers in India they said security concerns were a key reasons that do not prefer with the inerire. Some drivers have said the app model has been harnessed by the riders – and, in some cases, they agree from their companions can be pilots as they frighten their parighs.

Smit said the company will prioritate the security and customer service.

“If we need to do a lot to talk with this perception of safety and teachers and education our plasters and passegrier,” said.

Next verticals in plans

Indriver plans to expand their super-app offer to launch new services for local market needs. Smit said Techcrough that these may include financial services. An example is already in markets including Brazil and Mexico, where drivers can Access the small loans through the ride app. I am The company is expanded ways to extend the passengers – and potentially to small firms participate in shipping, the added executive.

The company also thinks of a service allowing micro-mobility, allowing their consumers to connect with local business and public transportation.

“We want to be city specific, and it could be a bouquet of different services”, he said. “We want to catch the key victories that we have a lot to be very close to our hearts … but if we don’t have lots of services, for all kinds of services, we have only a simply with the right-handed.”