Indian Hair brand inspired by Indians earned $ 4 million in sales

Erim Caur, entrepreneur and influence, earned $ 4 million after the founding of the hair brand implemented in ancient Indian traditions.

In London, Caur has more than 700,000 followers on Instagram and Tiktok, and founded by Byerim in 2019-crackdown on hair care, known for its flagship hair growth containing eight pure oils, including Amla, Argan, Coconut and Castor Oil. Since the launch, it has gained £ 3.3 million (4.2 million), CNBC do this Checked.

The 30-year-old girl has been popular with the popularity of hair growth on the ingenuity of social media and the creation of the main audience of young Indian women and men who turn to her in beauty and life parades.

“I think one of the strongest messages I always had was that I wanted to do it for girls or boys who grew up without mom and sisters,” Cunbc said in an interview with the popularity of her content.

Cauru was only eight when her mother died of breast cancer, and the memory she always cherished was her mother’s long hair, which, according to her, was a defining part of her face.

“I really wanted to imitate what my mother looked like,” she said. “It was scary to see how it loses the identification part of what people saw something that contributed to her beauty so much.”

Caur reminded that her father, who was only 29 years old at the time, drove her to the hairdresser. “I didn’t even know how to tie my hair. She died before taught me,” Caur said.

It was then that she decided to turn to her grandmother’s patronymic, which would use different oils and ingredients through early teens before landing on the formula that Caur continued to use as an adult and is the current BYERIM oil wording.

These impressions made the basics of traveling in the social media Cauro, where she shared her growing history without her mother, as well as how she learned to take care of herself as a woman.

“I wanted to create a label for any girls or boys who grew up without my mom, and so I started talking about this experience on my page,” she explained.

Having received 100,000 followers in 2019, she decided to monetize her social media and build Bayerim both mother and grandmother, as well as taking advantage of social media.

Hair Pressing is an Indian tradition recorded in ancient medicinal texts of Sanskrit as Charaka Samhita, And it was transmitted through the centuries. Indian women are taught mothers and grandmothers to massage oils in their hair from a young age.

With the influx of Indian immigrants to the US and Europe with 20^you Century, hair oil has exceeded India’s borders.

Deputy Beauty Editor of Cosmopolitan UK Nonna IBEA Recently, he wrote that he remembered the memories of her identity as a child.

“I noticed that my peers would tease my greased hair on the school area. Of course, the oil made my hair soft and strong. I know it is a reason when I’m healthy hair today. But at the time I found it all … well, embarrassing,” Ibraham said.

Once the Soro Marker for many children South Asian immigrants, hair oil is filtered in beauty tendencies.

Hashtag #Haird It has almost half a million messages on Tiktok, and the main influential participants share their oil procedures, including what hair oils they use and application.

In recent years, vogue pages have been pages in the hair oil, and a number of brands appeared with Bayrym Caur, including Ayurveda, inspired by Ayurveda, the Beauty “Akash and Mikita, and Mane” and “Cultural Kil”.

“How ridiculous is that” oil “was never a verb that was in daily communication, but this morning I was going to my grandparents and I was going to say,” Can you grease my hair? “Back that day, these would be the people from England, saying,” You do not mind putting oil in my hair, or do you not mind applying butter on my scalp? “But this is the verb now,” Kaur said.

Unlike traditional Indian lubrication, which includes the use of greasy, thick oils with a sharp odor, the appeal of brands such as BYERIM, is that it is fragrant and light, Caur said.

“I have it now in my hair. Could you do you say if you say? I could go to Tesco. I could go to the gym. I could go to dinner with my hair so,” she said.

Caur says that Bayerim’s success is not only in the growth of hair lubrication, but because her followers are “emotionally stacked” in her brand.

“The influences threw a very wide network, but the problem is that you are trying to contact people who do not follow you yet, you feel people who do. So, I was very focused on their followers. They focus on me,” Caur said.

In recent years, based on influence has increased, but not all cut out for success. Famous Influcentry brands vary from Tiktok Darling Addison Rae’s Makeup Line Eithr Beauty to Instagram Ariele Charnas’s Brand clothes, something Navy.

However, the SEPHORA in 2023 stopped the beauty of the Reee, and Rae could not consistently promote the brand. Meanwhile, something WAST faced financial troubles and stopped selling clothes through your web -resort.

“People can sniff the authenticity and they can sniff the fake very quickly,” Kaur explained. “If your followers really really love you and support you, they don’t want to feel that they were craving a quick, cheap product that just has your name.”

It stands out, sharing the highs and minimum construction by Bayerim on social networks, from the publication of factories that accept orders manually.

“So, as long as I launched it, people bought no matter what they wanted to become part of this journey,” she said.

The company, which sold 250 units for its first four hours of launch and another 500 units in January 2020, played a role in maintaining the tendency of hair excitement.

“I cannot perceive the full merit for nothing,” Kaur said of the normalization of hair coloring. “I think there are some strange brands that push the needle when it comes to sharing what was the secret of our grandmother’s cuisine to the masses, but I would hope that Bars has even played 1% of this.”