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The long -awaited Indian game vs Pakistan in the Asia Cup 2025 on the current Sunday, September 14, in Dubai, is now experiencing amazing immersion in advertising rates. India vs Pakistan Games often attract massive crowds and advertising offers to the eye, but this time the story is different.
It is said that ads have fallen between 15 and 20 percent, which completely contrasts with the past, where the brands fought the difficult points as long as the rivalry of India and Pakistan reviavien. In the past Cups Asia, a ten -second announcement during these blockbuster games would cost between 10 Rs and 15 lakes on regular television.
Big low
For high -profile ICC tournaments, ads for India and Pakistan games could reach up to 20 lakes for 10 seconds. But for the Asia Cup continuing 2025, official numbers have not been revealed and sources suggest that advertisers doubt. It is said that several factors are hitting the market this time.
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The first and main reason is the sudden ban on real money game platforms, which had been one of the largest cricket sponsorship promoters. Without his strong investments, a large amount of advertising money would spend during the night. And then, the political tensions between India and Pakistan are forcing marks to be cautious.
The Asia Cup 2025 ongoing has not launched the visualization graphics. Matches that involved teams such as the United Arab Emirates, Hong Kong, Bangladesh and Oman did not attract large audiences, making the advertisers second their expense. According to Business Standard, the fall in illusion has had a significant effect on the demand for global advertising.
Sony offers flat rate rate bullets for the Asia Cup 2025
Sony Pictures Networks India (SPNI), the Official Holder of the Communication Rights of the Asian Games of the Cricket Council (ACC) until 2031, has tried to manage the situation by offering flat advertising packages. For example, seven key parties, including some that involve India, are sold in 16 RS lakes for a 10 -second slot on linear television. The rest of the coincidences join this package.
In the connected television space, the rates have remained quite constant in about 20 lakes of Rs up to 24 lakes by 10 seconds, revealed by Vivek Menon, managing partner, NV Capital, a media and entertainment company. But this does not hide the fact that game sponsors, who once poured money into the cricket, are no longer in the image, and this impact is clear and strong.
In the meantime, the digital market shows a mixed image. Pre-roded ads pass around 275 Rs by 10 seconds, while parties involving India rise up to 500 Rs, and India’s game vs Pakistan recovers up to 750 Rs for 10 seconds. This shows that digital platforms are still trying to take advantage of great games, but general expense is careful.
GST Boost and the festival season could rescue the Asia Cup 2025
In addition to the concerns of the advertisers, Menon said that the absence of a main sponsor for the National Cricket team in India has reduced even more high -value collaborations.
However, the recent GST announcement of the Indian government and the festival season is expected to provide a new expense for the Big Asia Cup 2025 games of sectors such as durable consumers, fast consumer goods (FMCG), cell phones, cars, paintings, financial services, insurance and pirates.
Despite this, Siddharth Devnani, co -founder and Operational Director of Socheers, believes that larger brands will still increase, as advertisers are eager to draw the enormous attention and focus that can only create a game of India and Pakistan, even if they have to play more safe this time.
