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In a great development, the government of India He has asked the Cricket Control Board in India (BCCI) to remove tobacco and alcohol ads next season of the IPL.
The decision has been made considering the increase in non -transmissible diseases in India. As a result, the Government has asked the IPL to contribute to the deterioration of the health of the country’s citizens
The IPL is easily the most followed sports tournament in India and has the power of a billion people. The promotions create a huge impact on the minds of their viewers and tobacco and alcoholic products are clearly detrimental to health.
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The Ministry of Family Health and Welfare has written to the President of the IPL, Arun Singh Dhumal. In the letter, the ministry has asked the IPL and the BCCI to remove tobacco and alcohol advertising, substitute ads, etc.
The Director General of Health ServicesMr. Atul Goel, wrote this letter and also requested a ban on tobacco and alcoholic products at all affiliated sports facilities and events in the future.
The reason for this ban has also been indicated by the letter. Atul Goel stated that India is currently facing a huge burden of non -transmissible diseases and, therefore, asked the IPL to implement all regulations.
On a la carte, Goel also requested the cricketers and athletes who did not promote tobacco and alcoholic products, as they are role -friendly models for future generations in the country.
India experiences a significant burden of non -transmissible diseases: cardiovascular disease, cancer, chronic lung diseases, diabetes, hypertension, etc. representing more than 70% of annual deaths.
Tobacco and alcohol consumption are key risk factors for NCDs. We receive second in deaths related to tobacco worldwide; With almost 14 lakh deaths, while alcohol is the most common psychoactive substance used by Indians. This year the IPL season begins on March 22, 2025. The Premier League India (IPL) is the most watched sporting event in India, the direct or indirect promotion of tobacco/alcohol on any platform linked to sport sends a contradictory message to the public about health and physical form.
Therefore, IPL should strictly implement the regulations on:
Cricket players are role -friendly models for young people to promote a healthy and active lifestyle. IPL, which is the largest sports platform in the country, has a social and moral obligation to promote public health and support government health initiatives.
The Indian season of the Premier League 2025 will begin on March 22 with the champions defending Kolkata Knight Riders Against the Royal Challengers Bengaluru in the first game of the season in Eden Gardens, Kolkata. The final of the tournament will be played on May 25 in Kolkata.
Over the years, the tournament has become the largest sports league in India and is also one of the largest leagues in the world. The tournament has a large amount of income involved and has changed several lives over the years.
Tobacco and alcoholic products have often been involved in this tournament and during the bilateral house series of India as sponsors. Due to their big fan, the IPL has the power to have an impact on the minds of young people.
The tournament is close to the TV, as there is a record vision every year. It remains to see how the BCCI manages this delicate situation in such a short period of time.