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Gender and identity correspondent, BBC World Service
During the meeting in her office in the capital of Kenya, Nairobi, 24-year-old faith was suddenly nervously perceived as difficult in the part of the world that does not like young women.
It started nice enough. The faith whose name was changed to protect her personality, obediently laughed with the bad jokes made by her superiors.
But then the older colleague assumed that she believed that she would not work practically. But before Vera could express her opinion, her colleague mentioned her name.
“And Vera agrees with me!” The rest in the meeting room addressed her when her colleague added, “Are you agreeing, right?”
Faith did not agree, but felt under the pressure: “I did not want it to be perceived as complex or dominated.
“I felt unspoken pressure smiling to be pleasant, not to be devastating,” she tells me.
At that moment, she was engaged in the first job in a demanded company for two years and among the first women in the generation of her family, who went to university – she had much more what she wanted to achieve.
“How do I progress if I start to agree with my colleagues at such a younger stage?” she asks.
Faith realizes that she is confronted with what Women in the workplace of the 2025 reportwhich focuses on India, Nigeria and Kenya, calls “broken Rung”. It means a significant barrier on a corporate ladder, which has a steep fall of women’s role and leadership.
Published in May, McKise, the management consultant for the first time expanded her annual studies outside North America and found that in these three large developing countries, women remain much insufficient in higher leadership positions.
In Kenya, women make up 50% of entry -level roles in sectors such as healthcare and financial services, but this is reduced to only 26%. The pattern is similar in Nigeria and India.
Faith did not challenge her colleague at the meeting. She smiled and said nothing.
Now for her experience there is a term – experts call it a “work work”.
“(This) is a really interesting name for incredibly depressing reality,” says Amy Kin, a sociologist and head of Good Shout Communications Course, who came up with this term.
“This refers to the constant second nonsense, rethinking, paranoia, changes in form and disguise every day to please in the workplace.”
In the UK study Ms. Kin – Shapeshifters: What we do to like at work – Which also came out in May, claims that 56% of women experience pressure to be cute at work, compared to only 36% of men.
Based on a 1000 women’s survey across the UK, the report also emphasizes how deeply rooted and unevenly distributed, the severity of the similarity is in professional conditions.
It details how women often need to soften their speech by minimizing the language, even if they are sure of their opinions.
Common phrases include: “Does it make sense?” Or “sorry, just fast …”
Ms. Kin explains this kind of constant self-editing, can act as a protection mechanism to avoid being considered abrasive or overly persistent.
“There is also a class element,” she adds, citing the UK. “Women of the working class, who are less used to modulating themselves in different conditions, are also accused of direct and suffer in the corporate world.”
For many women who are not used to standing for themselves in personal conditions, rates go beyond the adaptation or kind.
“It’s not as easy as popular, it is about being safe, feelings and perceptions,” adds Ms. Kin.
Earlier this year, she organized a summit in London for women who experienced a work pressure called “special woman”. More than 300 women have appeared to share their experiences.
The UK’s study is not larger. Sociologists say the pressure of women is experiencing strength to advance professionally is a global trend.
Study 2024 In the US, this company supports this company to work in the US. Analyzing the data of 25,000 people in 253 organizations, it found that women are much more likely to get a person based on a person, and 56% of women were indicated “unlikely” in performance reviews, criticism only 16% received.
Men, on the contrary, were four times more often than other hollows, positively marked as “cute”.
“Women do work on goodwill in combining social and cultural reasons,” says D -R -Gladis Nyakhio, a sociologist and senior teacher of the University of Kenya.
“Women tend to socialize to be caregivers, serve and put the needs of others in front of them, and it invariably goes to the workplace,” says Dr. Nyakhio.
“Kisvahili has a term -” Office Matte ” – or the mother of the office.”
Office Mathe does an extra job to keep the functioning in the workplace, including cooking tea, buy snacks and serve in general.
I ask what’s wrong when a woman wants to do.
“There is nothing wrong with that,” says D -Rkhio. “But you won’t pay for it. You still expect to do your job and maybe extra work.”
D -R nyachieo suggests that systemic changes should be made to combat work, including the implementation of a policy that allows women to flexible hours and have teachers who advocate them.
She herself provides a few young women who are just starting in Kenya’s workforce.
“I am very serious about the mentoring of young women,” says Dr. Nyakhio. “I say to them,” If you are constantly acting all the time, you won’t go anywhere. You have to agree on yourself ”.
One of her teachers is faith.
“She taught me not to feel the pressure to be smiling and enjoyable all the time,” Vera says.
“I’m working on it.”