Hybe Pop Hybe intends to take advantage of the re -opening in China with a new daughter company

The largest K-Pop Hybe, the largest in South Korea, has created its first office in China-on the background of the signs that Beijing is lifting its unofficial K-Pop show.

Agency standing behind Global Sensation BTS is preparing to create China since last year, and Hybe Chalings said recently.

The Chinese Office Hybe – launched on April 2 and announced on Thursday – its fourth overseas branch. But while the agency has launched local groups such as the team in Japan and Catsi in the US, it does not plan to debut in China aspiring, South Korean reports KBS state media.

There were signs that Beijing could mitigate their position on K-POP in front of a weak internal consumption And they held trade talks with China. And in another sign of thawing relations, China announced its decision to abandon the visas for the South Koreans last November. In March 2025, South Korea followed the example, and plans to offer Chinese visitors a visa in the third quarter.

More recently and at the K-Pop front, Hybe Announced plans to sell all your share in SM Entertainment to Chinese music. This step is a testimony to strengthening the relationship between Tencent and large companies K-Pop, Junhyun Kim, Korean Internet game and entertaining HSBC analyst, a recent note said.

When K-Pop becomes more widely recognized in China, Kim said, it believes that the use of fan platforms such as Hybe’s Weverse and Dear U Bubble, which are messaging platforms between fans and artists, will be increased.

But the way to return K-Pop in China will not necessarily be smooth.

K-POP GROUP EPEX canceled a concert in Fuzhou, which was scheduled for May 31, with reference to ‘Problems in the local region.

On Friday, the HEBE shares fell 1.47%on Friday.

With other industries, turning from China on an unofficial ban on K-Pop can make a fresh impetus to the South Korean entertainment industry.

“Unlike semiconductors or cars where global trade policy directly affects the supply chains and pricing, K-Pop consumption is much less sensitive to protectionist measures,” the Shinhan Securities recording in April.

“The main drivers of the proceeds, concerts and content of fans-numerics and intangible, which makes them not insured against cross-border tariffs,” said CGS, adding that even if the fans buy albums and goods, the tariff exposition is “insignificant”, given the prices.

– CNBC Lim Hui Jie contributed to this report.