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Richard Y. Chendun, Huawei Executive Director and Chairman of the Consumer Business Group Directors, presents the Huawei Pura X mobile phone at a new product launch conference on March 20, 2025 in Shenzhen, China.
VCG | Visual China Group | Gets the image
The Huawei Pura X smartphone that launched on Thursday is the first to launch its own operating system of the technological giant as it seems to create a viable alternative Google’s Android and Apple‘s iOS.
When expanding Pura X has a 6.3-inch display, but its proportions 16:10 gives it a wider screen area than most other smartphones on the market. The device folds in half into a compact square and has a 3.5-inch display with the camera in front.
Pura X begins with 7 499 Chinese yuan ($ 1037).
The device is important for Huawei for two reasons.
In the first place, from the end of 2023, Huawei noticed the revival in her smartphone in China after US sanctions that had crippled their sales.
Huawei aggressively launched more unusual devices, trying to distinguish yourself from competitors, Including a trifol smartphone.
A company that is outdated in Shenzhen also creates a challenge for Apple in China.
The Huawei market share in the fourth quarter of 2024 increased to 16.2% in China against 13.7% the year before, according to the international data corporation. Over the same period, the Apple market share decreased from 20% to 17.4%.
The second reason is that Pura X is the first to launch the Harmonyos 5, the latest version of Huawei. It was originally launched in November as Harmonyos Next and Reportedly no longer use the code From the Opery Opery Operation Operation System Google Android.
This is a significant step Huawei to remove any connections with Google and Android. In 2019, US Sanctions forced Google to stop working with Huawei.
Pura X is also equipped with Xiaoyi, ai huawei assistant, which underlies its own artificial intelligence models, as well as those developed by Deepseek.
