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Hermès for hiking on US prices to iconic bags and scarves out of tariffs

The guest wears a white shirt, brown pants, brown suede jacket and Brown Hermes bag with green -white silk scarf outside the fashion show Hermes during the women’s autumn/winter 2025/2026 in the fashion week of March 8, 2025.

Raimonda Kulikauskiene | Getty Images Entertainment | Gets the image

French luxury group Germes On Thursday, Thursday will raise prices in the US since early May to offset the impact of tariffs on President Donald Trump, said the company’s finance head.

Company – which earlier this week overtook the competitor Lvmh As the biggest luxurious firm in the world for market capitalization – known products, including Birkin and Kelly bags, as well as colorful scarves sold for hundreds of dollars.

“The price increase that we are going to implement will only be for the US, as it is aimed at compensating tariffs that extend only to the US market, so there will be no price increase in other regions,” said Hermès Executive Vice-President Hermès Financing Vice President.

Hermes said Universal 10% tariff imposed by the White House in early April, not 20% of the European Union’s duties if it is unable Negotiations on new transactions during Trump’s 90-day payment.

US consumers are expected to fight higher prices for a set of items ranging from electronics and clothing by machine and houseAs the influence of tariffs is biting.

Hermès sales are slowing down

In it The results of the first quarterHermès reported sales growth by 11% in America, which accounts for almost 17% income from sales in the first three months of the year.

Revenue growth in the first quarter came 7% on a permanent basis of currency as a whole, just shy of consensus expectations at 8% to 9%, said Deutsche Bank analyst. It also represented the slowing from Height 17.6% In the fourth quarter of 2024.

Deutsche Bank analysts said the results were “reliable” with weakness caused by the hours and sales of the perfume, while Citi called them “respectable.”

On Thursday, the morning deals Hermès fell 1.3%, accepting it up to 244.5 billion euros (278.2 billion) – just shy about 245.7 billion LVMH – according to CNBC data calculations.

LVMH, which is controlled by the Arno -Millionaire France, unauthorized tried to purchase Hermes ten years ago. Despite the level of drawing in the market hat, the annual income Hermès is less than a fifth of LVMH, which owns luxurious Louis Vuitton and Dior brands, Brinethy Business Moët Hennessy, US Jewer Tiffany and Sephora Beauty Net.

LVMH on Tuesday reported an unexpected decline In the first quarter of sales, indicating the fall in the dominant department of fashion and leather goods.

Analysts have predicted the luxury sector will face a smaller blow from tariffs than other retailers due to the ability to transfer import cost to high-performance customers. However, they will face large winds from a wide address in consumer expenses as a result of weak world economic growth or recession fears.

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