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The 32-year-old Gurmer Chopra is co-founded by the Alterning Youngla brand.
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Immediately after graduating from the university in 2015, the 32 -year -old Gurmer Chopra played with the first corporate role at the Big Four accounting company. But after less than a year at work, he decided to quit smoking.
“Four months in this, I (it was) similar:” I am weird hate it here. “It was just the saddest job, and it seemed to me that I was making a difference in the world,” Chopra said CNBC do this.
“At one point I (I started studying) for my (certified exam for a public accountant) … Then I opened the book (and), I remember just read the first page, and I think it literally when I realized that I can’t do it with my life, otherwise I just won’t be a happy person,” said Chopra.
At the time, he also worked on an e -commerce business on his side with his older brother Chopay. In his spare time, the duo entered the Los Angeles Center to sources such as T-shirts, jeans and shoes at wholesale prices and smoke them on eBay.
Their lateral turmoil ebay has since become youngla, a brand of lifestyles, which in 2024 brought more than $ 167 million, according to the CNBC documents.
From souvenirs to clothing
Originally from India, Chopra and his family immigrated to the US in 2002 and spent their first four years in New Jersey before landing in California. Chopra said he got his dad from his entrepreneurial chops. who worked in a souvenir shop after moving to the US
In the end, his dad started a wholesale souvenir and managed gift shops in Los Eandles. Chopra and his brother began to participate in their parents’ business endeavors at a young age.
The Gurmer brothers and the Grusmet Chopra with Arnold Schwarzeneger.
“This is, frankly, the beginning when I became an entrepreneur with my brother because … I was 12 years old and helped my father in doing this case,” Chopra said.
After a while, having launched these brick shops, Dad Chopra realized that he had the best success by selling his goods online. Inspired by his opening, both brothers decided to experiment with e -commerce.
Initially, my brother collected $ 5,000, and that’s all we put into the company. And we were always able to … just reinstall.
Gurmer chopra
Co -founder, jug
In March 2014, Chopra studied economics and accounting at Santa Barbara’s California University when he and his brother first opened their account on eBay.
“Initially, my brother and my brother collected $ 5,000, and that’s all we put into the company. And we were always able to just reinvest,” Chopra said. Both used this money to get their first few products.
“We bought jeans, Converse, minibuses … Tupac shirts, Biggie shirts … We just bought a lot of things in the center of the Los -Andez, and just throw a bunch of things on the wall. Whatever lists you would jump out, we would (put) more time and effort in this,” he said.
In addition to the sale on eBay, Chopra and his brother also expanded to Amazon and Shopify, which they decided to call youngla.com – inspired by the local radio station called “Young California”.
From there, they moved their attention only from the resale of the items they bought wholesale sales to go to the Youngla brand. Chopra said they started producing their own products and add the name “Youngla.com” to the tags of their subjects to create a brand recognition.
The business brought its first million profit in 2017, said Chopra. Ultimately, there were two key successes that even more catapulted the brand growth: “fall culture” and marketing “influence” – both of them still remain the main parts of the business.
The Drop-Culture is a marketing strategy in which brands produce limited items or “drops” at certain times to create exclusivity and noise on social media.
“In 2018, we started … focusing on our site, and we wanted to create a” drop culture “,” said Chopra.
In 2019. Youngla has signed its first major contract with impact, and by 2020 the business reached more than $ 6 million, the Chopra added. Last year, the business brought an average of more than twice as much as a monthly profit.
Lessons got
Asked if he was happy that he left his accounting work, Chopra said, “I don’t think I could be happier. (I) very pleased with where we were, but it is definitely tense.”
“I think it has been doing business for several years, you understand that (this) no one could prepare me for it … I think some of the most difficult things were shooting at the employee … Or just handled really tough situations, struggle against stress, and in court and such things,” he said.
“You learn so much when you actually in it … But I think finding out these things teaches you so much about the world, but also about yourself.”
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