Google may encounter changes to search in the UK amid CMA crackdown

Google May face changes in their Internet search services in the UK after the regulators have caused concern about the domination of the technological giant.

Competition power and markets on Tuesday said it was advised on the proposal to give Google a “strategic market”, designating in accordance with new competition rules for technology firms that hold the secured power in a certain market.

This year, the watchman when he came into force expanded powers in competition and control over merger as digital markets, competition and consumers came into force.

Is similar to A The law of the European Union known as the Law on Digital MarketsThe legislation provides CMA to directly observe consumers on the technological giants and take measures – including fines of up to 10% of the world’s annual income in violations.

CMA posted a roadmap for Google if its designation strategic market is successful, including:

• The choice screens to help people easily choose and switch between search services
• A fair and non -discriminatory search rating
• Control over how to use publishers-including for answers created by artificial intelligence
• Perepitting data on consumers search for innovative products

In response to CMA’s decision, Google said on Tuesday that the result of such changes “could have significant consequences for businesses and consumers” in the UK

“CMA confirmed today that the” strategic market status “does not mean that there has been an anti-component behavior in this message that there are obvious problems for the critical areas of our business in the UK,”-said Oliver Battel, Senior Director of the Google in competitions.

“We are concerned that the CMA’s opinion sphere remains wide and unprofessional, with a number of interventions being considered before you are provided with any evidence.”

Bethel added that Google plans to “continue working with CMA” constructively to avoid a circulation of similar measures.

This happens when regulators around the world are increasingly trying to strengthen large technological players over their significant market force.

In April, the US judge decided that Google is conducting illegal monopolies In two markets of Internet advertising technology, paving the way for antitrust prosecutors to seek a gap of their advertising products.

Meanwhile, the EU Supreme Court Advisor last week It is recommended to dismiss Google’s appeal against a record antitrust fine of 4.1 billion euros (4.8 billion).