Google denies research features I have killed the website traffic

Numerous studies indicate that the Shift to AI research features and the use of You chatbots ai are traffic kills for the editor sites. But Google the Wednesday has denied that is the case, at least in aggregate. Instead, the search giant says a total organic climate of his climate to the website was “has been” in relatively stable and that a clicking stocking is linked.

“This data is in a third party reports that suggested in aggregate traffic – often occurred to the cards in cardic,” write Google VP and research, in A new post blog. I am

Although google has not shared any specific data to warm their conclusions, even if I assume Google claims to be true, that is not necessarily that you have no impact.

Also google has to admit this as a reid recognizes that “the user trends are changing the traffic to different sites, result in others’ traffic.”

That word “Some” makes a heavy elevation here, like Google does not share data on how many sites earn or lose. And while chatbots like chatgt increased traffic traffic in recent months, that does not mean the online editors do not suffer.

Image credits:Google

Google has been labeled to search for years for answering more direct questions on the page research, and now maybe so with ai through his search results. Google also allows users to interact with a chatbot ai for some questions. However google denies this is significantly renew the scenery of search. Rather, takeings to users to move their attention to other sites to start their questions.

Reipt explains, “People are still the dark of sites with forums, video, podcastings, and the midnight you can hear authenticate and authenticated prospects.”

Reading between the lines, it seems Google.com is not necessarily the first time of people in the web these days. But that’s something we’ve known for some time. Again in 2022, a Google Exempt said the social sites as Tiktok and Instagram They ate in Google’s core productsas the search and maps.

“In our studies, something like 40% of the young maps to Google Maps or ran the company’s company and has their own captain).” I go to Tiktok or Instagram “, noticed.

Google also had worried that Amazon.com has become before the people for the online sprimpres, and reddit.com was turned the first stoppage of search themes.

Later, the company attempted to come with convincing features for both consumers and retailers that cross most users. These efforts have included A Universal Shop Carrics, Local Inventory verifications, Transfers, Shopping from images Products on Websitesand more. Not even did his free shopping listings for the merchants in 2020.

Meanwhile, as users complaint that google search quality was decayThe search giant was viewing so much reddit request that finally added a “reddit” filter To allow users to relax results on relevant search questions. (Now that the filter simply read “Forums”.)

So maybe there’s a certain truth in Google shops – it’s not the ai that is all liable to kill the search. Search has already been dying.

A person holding an iPhone and using Google AD
Image credits:Smith Collection / Gado / Getty Images

The new google post also attempted to move the goalpost a little about what you mean to websites that receive Google clicks. Now, instead of count clicks, wants the editers de think clicking the quality.

The company says the middle clicking quality is increased, and Google is sending “lightly clicks” to websites that one year ago. (Google explains that a quality click is one where users do not rapidly reach – stand and read.) How much of an increase, however, Google does not say. The company is only in people click on a ai to the source response, they are more likely to dive, so that the clicks are more valuable.

More, google painted you as a web exposure opportunity, saying, people who’d’dees. “More queries.” More queries, they mean more opportunities for the surface to the surface and clicked. “

But you have, While a crescent reference sourceit’s not still complete the difference In terms of clicks, reports showed. One Recent Study From Similar Wat The Nons of News Searches In Zero Clicks To 56% (When Google Launched In May 2024) To 69% As of May 2025.

Image credits:Similarian

Google appears to know this is a trend, as launched recently a product for the editors that helps them monetize their dwindling traffic in other ways that do not only kiss on advertisement, as microphones or newsletter microphones.

The fact that Google is pushing this AI is not the end of search traffic! “Pr now just makes the situation. It’s like Google wishes to believe what their eyes – and the cards are fleecens” every day, as the manifestations post.

Source link