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From Evil to End With Us: A Look at Wild Press Travel in 2024


From 'Wicked' and 'Its Ends With Us', Wild Movie Press Tours took 2024

Ariana Grande and Cynthia Erivo Max Cisotti/Dave Bennett/WireImage

After the Barbie vs Oppenheimer The 2023, 2024 mania had a lot to do in the movie stakes. And he has not disappointed – although big hitters like Deadpool and Wolverine a Inside Out 2 may have taken the box office by storm, they were not the most popular films of the year.

Instead, Wicked a It Ends With Us grabbed all the headlines — but, sometimes not for cinematic reasons. There’s no denying that both have been huge box office hits too— Wickedin particular, which raked in a staggering $164.2 million worldwide in its opening weekend alone – but it also had the behind-the-scenes drama Us talk

But let’s not pretend we’re crazy about it! Some of the funniest and most common memes of the year have come out Ariana Grande a Cynthia Erivothe now infamous press tour, along with a ton of fascinating speculation about what has really been going on between these two talented, cookie-cutter and very emotional actresses.

When a journalist Tracy E. Gilchrist asked the pair a fairly innocent question about people “holding space” to the words “Defying Gravity,” she had no idea it was about to go viral and, for a few days there, become the most famous junkie reporter on the planet . And that amazing, confusing clip, along with some of the other stunning and tear-jerking moments from the press tour, has brought Us so much joy that we could, well, cry. In fact, we wish Ariana Grande was here to comfortably tap our arms right now with her pointy nails.

@siennahubertross

Everyone deserves a chance to fly #arianagrande #wicked #comedy @caroline

♬ original sound – Sienna Hubert-Ross

The drama around It Ends With Us on the other hand (not so pointed) does not spark so much joy and delight. Instead, it focused on the rumored tension between the film’s two big stars, Blake Lively a Justin Baldoni. What at first appeared to be just standard gossip quickly gathered steam when Baldoni himself admitted in an interview with Elle that there had been “friction” on set – although he had also always been keen to emphasize that he respected Lively as an actress and a creative force.

Inside Blake Lively and Justin Baldoni's Bitter 'Creative Explosion' on 'It Ends With Us'


Related: Inside Blake Lively and Justin Baldoni’s Intense ‘Creative Explosion’

Blake Lively and Justin Baldoni’s new film, It Ends With Us, has proven to be a huge box office hit, with a whopping $50 million in its opening weekend. While the cast should be riding high on the film’s success, they have instead found themselves the subject of controversy as reports swirl of behind-the-scenes drama involving different final cuts of (…)

That seemed to be one of the sticking points It Ends With Usbased on Colleen HooverIt was a popular novel, a serious film about serious issues – in this case, domestic violence – but the publicity trail, with Lively leading the way, was a little too much flowers and rainbows. (Lively later shared several resources for domestic violence through her social media accounts.) A few months after the drama, which blew up through the summer, Lively and Baldoni don’t seem to have plans to sign up for the sequel anytime soon.

From 'Wicked' and 'Its Ends With Us', Wild Movie Press Tours took 2024

Blake Lively and Justin Baldoni Images Jose Perez/Bauer-Griffin/GC

The last film to generate so much buzz was Don’t Worry Darlingback in 2022 — remember when the world went crazy over Florence Pugh a Olivia Wilde alleged conflict, with all very dramatic climax when it looked like Harry Styles spit on Chris Pine at the Venice Film Festival? In the age of social media, when small moments can be quickly spun into huge, meme-worthy viral events, actors must be forever on guard in case they put a foot (or a glob of saliva) wrong in accidental.

Ariana Grande Jokes She and Cynthia Erivo Are Insufferable on Bad Press Tour


Related: Ariana Grande Jokes She And Cynthia Erivo Are ‘Unbearable’ On The Press Tour

Ariana Grande and Cynthia Erivo can’t and won’t stop gushing about each other during their Wicked press tour. “Cynthia is just a wonderful gift of a human being,” Grande, 31, told Paul Mescal in a new chat for Variety’s Actors on Actors issue published Tuesday, Dec. 10. “I think we’ve tried to keep (… )

In some cases, it’s not always the stars of the films themselves that grab the headlines; sometimes who they are associated with too. You have to feel for a 12 year old Carter’s Ivy Bluewhose big moment is on the red carpet at the first performance in Los Angeles Mufasa: The Lion King completely overshadowed by the presence of her parents, Jay-Z a Beyoncé (and his grandmother Tina Knowles), a few hours after the rapper vehemently denied allegations of rape. In this case, Blue Ivy couldn’t win – if her dad hadn’t shown up for her big night, it could be argued that he would have stolen even more attention from his little girl.

Although movies like Wicked a It Ends With Us would undoubtedly have been box office success stories even without all the extra juice flowing around them, their marketing departments must be loving all this extra attention that wasn’t they must even pay for it, whether it was calculated or not. It must certainly have been quite tiring to be manning the inbox and answering the phones in the It Ends With Us publicity department for a few weeks ago there, but there is a huge payoff: talking about things is extremely profitable!

Ariana Grande Promo Ethan Slater Share Sweet Moment on Bad Red Carpet


Related: Ariana Grande, Ethan Slater Share Sweet Moment on ‘Bad’ Red Carpet

Ariana Grande and Ethan Slater’s romance doesn’t defy gravity, but it’s turned heads from the start. Us Weekly confirmed in July 2023 that Wicked costars Grande and Slater were in a “pretty new” relationship after their breakup. The news broke the same month that Grande and Dalton Gomez called it quits after two years (…)

So far, 2025 looks set to be big on reboots and blockbuster sequels too, with Mission: Impossible – The Final Reckoning a Jurassic World Reborn both are scheduled for release, along with a live-action remake of Snow White a How to Train Your Dragon – two legends as old as time! — we have a feeling it could be another exceptional year for endless press trips and behind-the-scenes intrigue too. But the beauty of pop culture is that you never know what’s coming: after all, just a few months ago, there’s no way we could have predicted that Ariana Grande’s pointy nails and the words “holding space” would be making for some of the most talked about. seconds of the year.





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