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“Prepare with me for the first day of classes in U Miami,” 21 -year -old man Alix Earle Having told her 1 million-isling followers in Tiktok 2022-presentation which became synonymous with the confessional style of the beauty-focused influencer that contributed to her meteoric progress to the fame of content creator. (She has been widely acclaimed for popularizing the “curved” format for Tiktok generation.)
In some ways, not much has changed: “Prepare with me to go on Good morning America to announce that I will be on this season of Dancing with the stars”She said in a video in May for her now 7.5 million followers.
The same intro. The same format. With the exception of this time, she had traded a quintessential experience for young adults – making her own make -up in her college bedroom – for an appearance on national television after being glimped up by benefits. And what could be less transferable than publishing your appearance on a TV show to publish an appearance on – Check Notes – another?
Elsewhere in the influencer-spare, Charli d’amelio -The Tiktok-Lebries-Ogs were seen in May propering his iPhone to record video “Get Ready With Me to Performing on Broadway” (she’s currently in & Jul) For his Behemoth follows, totaling 157 million.
Just as Earle, now 24, began to amel, 21, her career from the humble background of her own bedroom (well, as humble as a rich Connecticut suburb can be). And just like Earle, D’Abelio has reached the height that most of her audience can only dream of.
Charli d’Melimi in ‘& Juliet’
Bruce Glikas/Getty Images“Influencers like Alix and Charli built their sequences on transferability: sharing their messy rooms, personal battles and awkward moments in a way that made people feel seen,” Stephanie SmithProfessor of Public Relations and Strategic Communications in Virginia Tech Us. “But as their fame grows and their content becomes more polished, branded and expensive, transferability surrenders to aspiration. To many followers, that shift does not break a deal-this is the new appeal. The influencer becomes someone to admire rather than someone who feels like a peer.”
And yet sometimes an aspiration evolves to resentment. Take (an oath) A remi bath: The 30 -year -old content creator maintained a sequence of her honest progress trying popular brands, showcasing fashion reality for a plus size woman. She took loyal fans for her journey as she struggled with binge drinking disorder. Then she quietly went on the subject for months, and followers noticed that her body was shrinking. They asked for transparency, and in March, having allegedly eliminated comments and questioned her size, she revealed that she had had Sadi-S weight loss surgery in December 2023.
“Her followers were associated with the positivity and vulnerability of her body, but when she had a very unique weight loss treatment and then those who asked questions, broke the trust,” said Smith. “It is not the change itself that people excited – the defensive and the lack of recognition that it has gone to a new episode without bringing them.”
Remi Bader walking at a ‘Sports Illustrated Swimsuit’ runway show at Miami Swimming Week in May 2025
Ivan Apfel/Getty imagesDon’t get Us False: Bader (like everyone) has every right to do what she wants with her body.
“I’m an open freaking book, and in these years, I need to create borders for myself that are healthy for me,” said Bader Us At the June launch of the latest issue of Illustrated Sports Sports.
But it has contributed to a change in the perception of its original fan base.
“Relationship is the hook. But once fame strikes, most influencers do not know how to evolve without losing exactly what caused people to care,” media expert Lynn Smith have said Us. “It’s a paradox: the more successful you come, the harder it is to keep the illusion of being just like your audience. Because now you’re flying in private.”