Ferrari CEO says 40% of new vehicles are now under 40

Ferraris They are becoming more and more popular with young buyers, and the CEO of the luxury automakers shows that 40% of new buyers are now under 40.

That reflects significant growth A little over 18 months agoWhen Ferrari’s chief said the figure was 30%.

“40% of new customers below 40,” said Ferrari CEO Benedet Vinya in CNBC on the sidelines of Converge Live in Singapore.

“I do not know for other brands, but for us it is an achievement that thanks to our team,” he added.

Maranella, the Italian manufacturer is well known because it supports the rigid support for the production of its cars, seeking to keep the brand’s promise. Indeed, from last year, Almost three -quarters Of all the ferraris were sold to existing customers.

Of course, founder enzo Ferrari once – Note that the company “always delivers one car less than the market requires.”

Vigna shared several examples during a fire in Converge Live Cups calling for the company to accelerate production. However, he insisted that waiting for more than two years was an integral part of what he called “very pleasant” experience.

“One customer at the age of 78 was to buy Ferrari, and he said, ‘I can’t wait two years.” I said,’ This is motivation, ‘said Vigi Robert Frank at CNBC.

“There is another guy, younger, 37, and he said,” If I’m older, I would get a car before me 40. “I said,” Don’t worry, you get it when you are 39, “he added.