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Next India vs Pakistan shock to the Asia Cup 2025 He has triggered the outrage of unprecedented fan, not because of the cricket, but because of the promotional campaign of time and deaf that surrounds the meeting of September 14. Sony Sports NetworkThe recent promotional video presented VIRENDER SEHWAG It has become lightning for criticism, and fans question the adequacy of party agreement when diplomatic and military tensions between nations remain at a maximum time after the tragic Pahalgam terror attack and subsequent military operations.
The promotional campaign, brand “Rag rag mein bharat” And with emotional moments of cricket of the previous encounters of India-Pakistan, it aimed to create excitement for the Dubai confrontation. However, on the other hand, has caused #Boycottbcci and #Boycotiacup Hashtag campaigns on social media platforms, with fans accusing both the council and the broadcaster chain of prioritizing trade interests for national sentiment.
The controversy is derived from the terrorist attack Pahalgam on April 22, 2025, which claimed 26 civilian lives, directing mainly to Hindu tourists. The attack, claimed by the Resistance Front, a representative of the Lashkar-E-Taiba ban, promoted India to launch the Sindoor operation in May 2025, a coordinated military response to the terrorist infrastructure in Pakistan and Pakistan. Military climbing included missile strikes, drone battles and artillery exchanges before a cessation of fire was negotiated on May 10, 2025.
Against this backdrop of recent military conflicts and ongoing tensions, many fans consider the cricket promotion to be thick. Social media reactions have been especially harsh, with a fan of the publication: “Terror and entertainment cannot go together“And promising to completely boycott the party. Another directly criticized Sehwag, writing:”Your patriotism was never expected to be bought in such a way. Pahalgam’s horror to Hindus tourists will never forget“
Criticism has spread beyond individual fans to include political opposition parties, with leaders such as Priyanka Chaturvedi of Shiv Sena (UBT) condemning what BCCI search called “Blood Money” of the party. The Asian Cup calendar in Kargil Vijay Diwas, which commemorates India’s victory over Pakistan in the 1999 Kargil War, has been considered by many as deaf especially in tone.
140 Crore Dhadkanein Ek Saath Dhadkgi Apni #Teamindia Ke Liye! ๐๐ฎ๐ณ Kyunki rag rag mein hain rang bharat ka.
DEKHIYE COPA ASIA SEPTEMBER SONY Sports Network Ke TV CANALS AUR SONY LIV PAR!#Ragmeinbharat #Teamindia #Asiacup #Sonyliv #Sonysportsnetwork pic.twitter.com/sgcfonom6n
– Sony Sports Network (@sonysportsnetwk) August 22, 2025
Really still played in the Asia Cup 2025 #Boycotiacup pic.twitter.com/vmpj3ayy09
– Rahul Singh (@rahulkumar705) August 26, 2025
Boycott in the Asia and Sony Cup. We get together. The unit is quite ๐๐
– Sagar Sahukar (@Sahukarsipun) August 27, 2025
No one cares.
I will not see a party that interprets in this Cup of Asia.
What’s wrong with you?#Asiacup2025 https://t.co/idlvoof7hn– ๐ฎ๐๐๐๐๐ (@chatitu__tweets) August 27, 2025
We will never forget Pahalgam, it is time to boycott the BCCI and Sony sports network.
Hindus is time to plant -for our own people ๐ https://t.co/itxxqnwoyt pic.twitter.com/LHRLUFO515
– Hindus voice (@warlock_shubh) August 26, 2025
Khoon#Boycotiacup https://t.co/xdqu8jlrzl pic.twitter.com/V35jasjRID
– Namita Balyan (@Namitaabalyan) August 26, 2025
May God give peace to all those involved in this. They will be subjected to a lot of hatred to play against the feelings of a nation. https://t.co/n7iqthtmlg
– Keyur (@_bollywoodlover) August 27, 2025
Hi bharat ๐ฎ๐ณ
BCCI and Sony Sports show a half finger to Bharat Mata and his brave soldiers and his sacrifices
It’s time for the 140 Crore Indians to show us a middle finger @Sonysportsnetwk and @BCCI
We stop seeing all Sony platforms. We show -LO … https://t.co/yi2azgoshn
– Major Pawan Kumar, Shaurya Chakra (Retd) ๐ฎ๐ณ (@major_pawan) August 26, 2025
I am not interested in this Cup of Asia Tinpot, where BCCI acted as a hypocrite for money
BCCI instead of boycotting prefer money
As an Indian, I ask you to boycott the Asia Cup
I don’t want to see India’s Pakistan match
Anyway, Afc Asian Cup >>> Asian Cup https://t.co/omod29izgu
– Arman Khan (#kratkyout) (#scurout) (@hopelessfanasm) August 26, 2025
“Money is the greatest invention of humans to date. Supervises politics, power, glamor, religion, borders, languages โโand what is not!” https://t.co/64ZYWXX6PY
– โข @thipakaka_) August 25, 2025
It is a deep shame that the Indian Cricket team even proposes to participate in the so -called Asia Cup next to Pakistan, a nation known for its hostility and its support for terrorism against our homeland. My own brothers, and many others, have left their … https://t.co/9m13zoikjh
– Rohit Chetryโฝ๐๏ธ๐ฎ๐ณ (GC๐บ๏ธ) (@im_ro121) August 26, 2025
Despite the public cry, the financial stakes surrounding the Indian-Pakistan Cricket matches are still huge. Sony Sports Network has established 14-16 Inr Lakes Premium advertising rates for each ten-second slot during the long-awaited encounter. According to various media reports, industry estimates suggest that India-Pakistan parties have generated approximately 10,000 crore ($ 1.3 billion) over the last two decades, making them the most valuable accessories of Cricket.
This commercial reality has led to allegations that the BCCI prioritizes revenue on national sentiment. The #BoyCottBCCI campaign has gained significant traction, and fans argued that the Council should have taken a position of principle against Pakistan, similar to the World Legend Championship Tournament where Indian players refused to take the pitch against Pakistan and lost their semifinal.
The Indian Ministry of Sport has sought to clarify the Government’s position, saying that, while the bilateral bonds of Cricket remain in suspension, India will continue to participate in multilateral tournaments such as the Asia Cup. However, this distinction has failed to satisfy angry fans who want a complete sports boycott of Pakistan in all formats and tournaments.
As the collision of September 14 approaches, the BCCI faces a crisis of significant credibility. Although the party will occur according to the schedule, with potential for three encounters if the two teams reach the stages of Super 4 and Final, promotional controversy has already overshadowed sports storytelling, raising fundamental issues on the intersection of sports, politics and national sentiment in the relationships of contemporary-Pakistan India.
Also read: From India to Pakistan: Jersey Main sponsors from each team participating in the Asia Cup 2025