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The world’s richest man, Elon Musk, has sparked speculation after changing his name on his social media platform X to “Kekius Maximus”.
The tech mogul – and close confidant of US President-elect Donald Trump – did not offer an immediate explanation for the name or his new profile picture, which features the character Pepe the Frog – a meme used by far-right groups.
The move sent waves through the world of cryptocurrencies, sending the value of memecoin — a digital currency inspired by internet memes — that shares the same name, soaring.
Mr. Musk has influenced crypto prices in the past with his comments on social media, but it was not immediately clear if he had anything to do with this particular memecoin.
“Kekius” appears to be a Latinization of “kek,” a word roughly equivalent to “laugh out loud” popularized by gamers but now often associated with alt-right.
“Kek” is also the name of the ancient Egyptian god of darkness, who is sometimes depicted with the head of a frog.
Many people associate “Maximus” with the name of Russell Crowe’s heroic character in Gladiator, Maximus Decimus Meridius.
Mr. Musk’s new profile picture shows Pepe in Roman military garb with an object that looks like a game console.
