Skip to contentPhysical Address
304 North Cardinal St.
Dorchester Center, MA 02124
ElevenLabs Now Lets Authors Create and Publish Audiobooks on Its Own Platform: What Digital Businesses Need to Know in 2025
Estimated reading time: 5 minutes
- ElevenLabs now lets authors create and publish audiobooks on its own platform, turning its Reader app into a self-service hub for content creators.
- This move unlocks new opportunities for entrepreneurs, marketers, and independent authors to distribute AI-narrated content affordably and quickly.
- The development follows a new partnership with Spotify, expanding access to audiobooks powered by AI voice technology.
- Businesses can apply this innovation to thought leadership, branded storytelling, and educational content strategies.
- With the right process and tools—like AI workflow automation from AI Naanji—organizations can streamline audiobook production and distribution.
Table of Contents
- Why Is Audiobook Publishing Important for Modern Businesses?
- What Does It Mean That ElevenLabs Now Lets Authors Create and Publish Audiobooks on Its Own Platform?
- How Can Marketers and Entrepreneurs Use AI-Generated Audiobooks?
- How to Implement This in Your Business
- How AI Naanji Helps Businesses Leverage Audiobook Automation
- FAQ: ElevenLabs Now Lets Authors Create and Publish Audiobooks on Its Own Platform
- Conclusion
Why Is Audiobook Publishing Important for Modern Businesses?
Audio content has become an essential part of the information diet for business audiences. According to Deloitte, the audiobook industry surpassed $5 billion globally in 2023, and usage is expected to grow more than 20% annually through 2027. Podcast listeners, remote workers, and mobile professionals are fueling demand for on-the-go learning and branded audio experiences.
For businesses, audiobooks aren’t just for novelists. They can also be:
- Lead-generation tools (“The Ultimate Guide to [Your Industry]”)
- Thought leadership content turned into book format
- Audio manuals or customer success stories
- Product training for channel partners or remote teams
With ElevenLabs entering this space with a fully integrated AI solution, creating and distributing audio content has never been more accessible. Now, virtually anyone with written content—entrepreneurs, marketers, consultants—can launch an audiobook in days without traditional studio costs or voice actor fees.
What Does It Mean That ElevenLabs Now Lets Authors Create and Publish Audiobooks on Its Own Platform?
The key shift is that ElevenLabs now lets authors create and publish audiobooks on its own platform, streamlining what used to be multiple steps—voiceover, audio editing, hosting—into a single service. Here’s how it works, according to details from their recent update via TechCrunch:
- Authors can upload their text or manuscript to ElevenLabs.
- The system uses synthetic voices trained on natural speech to convert the text into an audiobook.
- The finished product is published directly to the ElevenLabs Reader app (similar to Kindle or Audible).
- Users can control narration styles, speed, and even regional accents.
What makes this particularly impactful for businesses is the turnaround speed and cost reduction. Traditionally, audiobook production could cost thousands and take weeks. Now, it’s a matter of hours and a subscription fee.
This development builds on ElevenLabs’ audiobook platform, which already supports custom voice cloning, language localization, and multi-speaker mixing—essential features for businesses working across global markets.
How Can Marketers and Entrepreneurs Use AI-Generated Audiobooks?
There are many use cases beyond traditional publishing. AI-narrated audiobooks provide marketers, coaches, and knowledge creators with new ways to elevate their brand and expand audience reach. Here are some examples:
Use Cases by Business Type:
- Consultants & Coaches: Turn webinars or blog series into an audio course available on the ElevenLabs Reader.
- Ecommerce Brands: Publish a branded guide (“How Our Ingredients Work,” “The Science Behind [Product]”).
- SaaS Companies: Share founder stories, company manifestos, or white papers as narrated audio downloads for lead gen.
- Course Creators: Transform course transcripts into audiobook formats alongside other learning resources.
- Agencies: Help clients repurpose long-form content as thought leadership audio to be shared on Spotify.
Pros and Cons of Using AI Narration
| Pros | Cons |
|---|---|
| Lower cost than hiring human narrators | Lacks live emotional nuance |
| Rapid production timeline | May require editing for complex formatting |
| Supports multiple languages and dialects | Not ideal for high-drama or fiction needs |
| Scalable for serial content | Depends on quality of input text |
The decision ultimately depends on the goal: for informative, educational, or internal-use content, AI narration is often more than sufficient.
How to Implement This in Your Business
Creating branded audiobooks doesn’t require a large team anymore. Here’s how to get started:
- Identify Suitable Content
- Start with existing assets: blog posts, white papers, instructional guides, founder letters, etc.
- Choose content that is educational, evergreen, and narrative-ready.
- Prepare the Manuscript
- Clean up your content for audio (remove hyperlinks, note where images are referenced, write smooth transitions).
- Break it into clear chapters or sections.
- Choose or Create Your Narrator Voice
- Use ElevenLabs to select a stock voice or upload sample audio to train a custom narrator.
- Generate the Audiobook
- Upload your content and customize how the voice reads it using ElevenLabs’ AI platform.
- Preview chapters and adjust pacing, tone, or emphasis with text-based voice editing.
- Publish to the Reader App
- Once approved, distribute via the ElevenLabs Reader app.
- Optionally share links through your newsletter, podcast, website, or sales funnels.
- Measure Impact
- Use link tracking, download stats, and listener feedback to refine future content.
With simple integration into your content calendar, producing AI-powered audiobooks can become a recurring marketing or internal ops strategy.
How AI Naanji Helps Businesses Leverage Audiobook Automation
At AI Naanji, we help businesses integrate modern AI tools—like ElevenLabs—into larger content and automation systems. Whether you’re a marketing agency looking to scale client deliverables or a SaaS startup launching founder-centric brand assets, we can support:
- n8n Workflow Automation: Automatically pull blog posts, export transcripts from webinars/podcasts, and send them to audiobook generation workflows.
- Tool Integration: Connect ElevenLabs with Notion, Google Docs, Airtable, or CMS platforms.
- Custom AI Solutions: Train branded voices, generate multilingual versions, and push distribution across apps via smart automations.
By building these workflows once, you set up a scalable content engine that keeps producing value across mediums.
FAQ: ElevenLabs Now Lets Authors Create and Publish Audiobooks on Its Own Platform
Q: Do I need technical skills to use ElevenLabs’ audiobook feature?
No. The platform is designed for non-technical users. Creating an audiobook is as simple as uploading text and selecting narration preferences.
Q: Can I use my own voice as the narrator?
Yes. ElevenLabs offers voice cloning where you can train the AI on your voice with a sample—ideal for founders or brand spokespeople.
Q: How is this different from platforms like Audible?
Audible is a marketplace for distribution. ElevenLabs offers creation + direct publishing in one tool, without requiring outside narrators or audio engineers.
Q: Is the ElevenLabs Reader app widely used?
It’s still relatively new but growing. With ElevenLabs’ partnership with Spotify, distribution reach is expanding rapidly.
Q: Can I publish business documents or internal training as audiobooks?
Absolutely. Many businesses use AI narration for internal training, product knowledge, or onboarding content.
Conclusion
The fact that ElevenLabs now lets authors create and publish audiobooks on its own platform represents more than a feature—it marks a new era of accessible audio publishing powered by AI. For businesses, the opportunity lies in turning existing content into engaging audio experiences that extend your brand voice and reach a multitasking audience.
Whether you’re looking to streamline audiobook production or integrate AI narration into a scalable automation pipeline, tools like ElevenLabs—supported by expert partners like AI Naanji—can help unlock the potential.
Let us know if you’d like help integrating audio AI into your business stack.
