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Estimated reading time: 6 minutes
ElevenLabs’ new feature allows any author—indie publisher, blogger, content marketer, or digital course creator—to turn text into a professional audio product using synthetic voices. These audiobooks can be published directly to ElevenLabs’ Reader app, bypassing third-party platforms like Audible or traditional publishing workflows.
According to the original announcement covered by TechCrunch, this initiative started shortly after ElevenLabs raised $180 million in venture capital. The company is leveraging these funds to expand their voice AI capabilities and establish end-to-end publishing infrastructure.
This tool democratizes audiobook creation for digital entrepreneurs—especially those in content-heavy sectors like online education, coaching, and ecommerce.
Many business owners ask: “Should I use ElevenLabs, since I already publish content via Audible or Spotify?”
| Feature | ElevenLabs | Audible (ACX) | Google Play Books | Spotify Audiobooks |
|---|---|---|---|---|
| AI Narration | ✅ Yes | ❌ No | ✅ Yes (limited) | ✅ Yes (via ElevenLabs) |
| Controlled Publishing Platform | ✅ Built-in app | ❌ Requires ACX | ❌ None (external tools) | ❌ Integrator only |
| Time to Publish | ⚡ Fast (hours) | 🐢 Slow (weeks) | 🚀 Fast | Depends |
| Voice Variety & Language Options | 🌐 High | 🎙️ Limited | 🤏 Few | Depends on partner |
| Integration with Automation Tools | ✅ Easily scriptable | ❌ Not supported | ❌ Not supported | ❌ Limited |
Pros of ElevenLabs:
Cons:
If rapid publishing and cost-efficiency matter more than mass distribution for your brand, ElevenLabs is a compelling option.
Savvy digital professionals are already integrating audiobook creation into broader business models. Use cases include:
Marketers and creators can repurpose blogs, whitepapers, or newsletters into AI-narrated audiobooks. This extends content lifespan and makes it accessible on the go.
Coaches and solopreneurs can package written content—like self-help guides, niche how-tos, or financial advice—into cohesive audiobooks, ready for direct sale or distribution.
Offering free downloadable audiobooks of high-value guides increases email opt-in conversion rates for service providers and SaaS companies.
Ecommerce brands now use story-driven audiobooks (e.g., founder stories, behind-the-product narratives) to differentiate their brand and increase repeat customer engagement.
HR and L&D teams can deploy audiobooks as learning modules—narrated SOPs, onboarding materials, and compliance docs—improving accessibility and reducing training time.
These examples reveal how easy-to-produce audiobooks don’t just entertain—they drive revenue and productivity.
Here are six actionable steps to capitalize on this opportunity:
With these steps, what once took weeks of complex coordination becomes a same-day, semi-automated process.
At AI Naanji, we specialize in making these AI-powered transitions seamless for growing businesses. Whether it’s setting up n8n automations that streamline content ingestion, or integrating ElevenLabs with your existing CRM, we ensure you’re not just adopting a new tool—but embedding it into a scalable, intelligent workflow.
Our consulting team can identify which content assets are best suited for audio, recommend strategies for monetization, and implement custom workflows to sync with systems you already use.
The goal isn’t to just publish audiobooks—it’s to make them integral to your marketing and operations engine.
Q: Can I actually sell audiobooks created with ElevenLabs?
Yes. Once you’ve created the audiobook, you can publish it on the ElevenLabs Reader app or export and sell it through ecommerce platforms like Gumroad or your own site.
Q: Is this tool only for authors?
Not at all. It’s useful for coaches, marketers, training managers, and content creators who want to offer audio experiences based on existing text resources.
Q: Are the AI voices realistic enough for professional use?
Yes. ElevenLabs voices are among the most realistic in the industry, with expressive tone control. Many users cannot distinguish them from real narration.
Q: How much does it cost to publish an audiobook with ElevenLabs?
Pricing varies depending on usage, but they operate on a subscription/usage model. Check out the details on the official ElevenLabs site.
Q: What if I want to integrate audiobook creation into my content ops?
You can automate it using tools like n8n, Zapier, or APIs—with or without technical expertise. AI Naanji can assist in building custom publishing pipelines.
ElevenLabs now lets authors create and publish audiobooks on its own platform, streamlining the path from content to audience. For digital entrepreneurs and SMBs, this opens up efficient new ways to monetize content, connect with mobile-first consumers, and scale audio-first marketing strategies.
Curious how to make audiobooks part of your own business workflow? Explore how AI Naanji can help you implement, automate, and optimize audiobook content creation with seamless AI integrations.