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PRODI SARKAR – Creator of content and owner of the PEETIN clothing brand.
Kindly preeti sarkar
Praeti Sarkar began publishing on YouTube at the age of 18. Today, a 24-year-old guy scored about 1.6 million both on Instagram and on YouTube, and launched his own brand of clothing.
It is part of the growing wave of impacts in India, which have started their business since creating a social media presence.
Many leading creators of India use their existing fan bases to create enterprises direct consumer-Ad Nitibha Kaul’s Beauty brand Help the conditions. brand Shapewear to Gaurova Tanei Brand of sports nutrition.
“This is a very recent trend for influential figures (in India) … Historically, we have seen successful entrepreneurs in India, which have become influential rather than the other way (around),” said Swarup, which heads marketing consultations and is a partner in EY CNBC do this.
In recent years, the economy of India’s creator recently. According to May report The Boston Consulting Group (BCG) now has more than 2 million content creators that affect more than $ 350 billion, consumer costs in the country.
The direct income from the Creator’s ecosystem is also predicted that in the 2024 financial year by the end of the decade by the end of the decade to 2024 to more than $ 100 billion.
Today, the creators are not just entertainers – they also form consumer benefits and acquire solutions. According to forecasts, the ecosystem will lead more than $ 1 trillion in consumption “undergoes the creator” by 2030, the BCG report said.
Authenticity – it’s currency
Sarkar says she started creating a video from YouTube in 2018 about skin care, fashion and more. It is in Kolkata and most of its content is in Bengal.
“At that time in our … city (YouTube) was not so famous and people did not know what content creation and what potential it contains,” said the CNBC Sarcar to do it.
Its original setting was very simple. It consisted of a bucket, which she turned down and used as a tripod for the phone. “Every day for eight to 10 hours I just sat down and edited the video. So, it was a very long, tedious process that I had done for five years and there was no success,” the Sarkar said.
“But one day I just decided,” What if I just remove the mask and I just show people who I really are? “… so I just started making a video without a makeup, without which a filter, just held my phone in her hand and started talking, and it became my brand.
“People are contacted by me because they see themselves in me. I’m a clumsy girl … so I would say that my personal brand is what he was true and what shortcomings I have, I just show it to the world,” she said.
This is the most strategy to show the real online that the sarcar and many other influential figures are attributed to attracting their true consequences.
Today, Sarcar uses a similar strategy to sell your brand of clothing, Preetizen. Instead of hiring professional models for its marketing campaign, the sarcar decided to start a social media company in February asking you to apply for its models for its clothing line.
Preeti Sarcar with its models for her clothes, preetizen.
“We did (this) brand managed by the community … I said to them,” If you want to become a model, I am not worried about your height, skin tone, or you look … I just want you to write (that) interested in this post, and I will choose 10 people to face my brand, “she said.
‘And you won’t believe it (that’s.
Similarly, many marketing companies in India have become an influential part of many marketing companies. This is largely because content creators have an audience that trust them and their recommendations – which is crucial for sales, Swarup said.
The influences in India create individual content, which may appeal to certain regions and hyper-lacquer preferences. This can be very difficult for traditional media, so content creators overcome this gap, Swarup added.
“I think … the brands also realized that true and transparent interaction (can) is of great benefit to the brand,” he added.
It has long been common with the creators in the US who use their audience to create revenue flows, but the trend in India is relatively charged.
Swarup said it came as a result of natural progression. In recent years smartphones and data have become more accessible and accessible In India. “In 2008, there were 346 million registered mobile SIM in India. Data for India.
The use of data in India has grown from about 12 gigabytes per month in the financial year of 2020 to approximately 27 gigabytes per month in the financial year, reports reports Bkg.
“The whole point in the demand and supply … The data consumption really flew through the low (costs) packages that consumers (use),” Swarup said.
“Thus, the impact increased afterwards, and as their salaries increases, their wallet size increases, so? They are obviously looking (in) other monetization avenues, except for YouTube or Instagram content,” he added.
In particular, Swarup said the Covid-19 pandemic also gave a great stimulus for the industry.
“We are at the bend point when the influenzer marketing (industry) really grew during COVID and after the cabbage because (many people) went digital, and it was the only form of interaction, interaction or … communication that happened,” he said.
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