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Logo with QR -code for Fantuan Asian Service Food Service in Silicon Valley, Mountain View, California, January 3, 2021.
Smith/Ha collection | Photo archive Gets the image
New York – when Kelly wu feels sick and wants to deliver the congo, the Chinese porridge she has grown, she chooses a platform that many may not hear.
A resident of New York does not open applications to multi-billion dollar companies like Uber eats or Dooordash. Instead, a 22-year-old guy tightens a fanta startup, based in Vancouver, which is focused specifically on an ecosystem surrounding Asian cuisine.
“I feel like this is just the equivalent of” Asian “Doordash or Uber Eats,” Wu said in an interview with CNBC.
Over the last decades, the digital order platforms and delivery and delivery are introduced into daily American life, and companies such as Uber Eats, Doordash and Grubhub become home names. But when it comes to Asian food, connoisseurs such as WU and restaurants, choose smaller platforms such as Fantuan or HungryPanda competitor.
“Unique” strategy
The Fantuan strategy looks different than the big food platforms, given its attention on the Asian business, the co -founder of the Yaofei Feng believes.
The 11-year-old company sends representatives to talk to store owners personally to get on the platform rather than trying to get to them on the Internet, Feng said. These conversations will often be held in Chinese, given that it said that many of these entrepreneurs speak English as a second language.
“The way we get their trust is very unique,” Feng said.
Having options other than English for the application is attractive to business owners, which are easier to communicate in their first language. The hair dryer said the application design also resembles Chinese platforms such as Alibaba than American alternatives that can provide a sense of dating.
Ever since Fantuan first entered the US in 2019, Feng said it has expanded to more than 50 cities, ranging from major metropolitan areas such as Los -Andgeles, to the cities of the college as Davis, California, a trace of the US company backed up acquisition Last year’s Chaubus delivery.
Instead of conducting large advertising campaigns, Fantuan mainly distributes the word, providing the owners on windows and delivery drivers. The startup also worked with influences on platforms like Check and RednoteA popular video video in China.
Feng said Fantuan customer bases are immigrants of the first generation, and foreign students who crave real kitchens related to their native countries. He said the company meets with college students to find potential customers coming to the US from Asia.
But Feng said there is a potential to make the application to reach a wider audience as the products, including bubbles, become major in the US.
“With immigration and social media everyone loves Asian food,” Feng said. “If they want valid options, they will also use the app.”
Delivery app GungryPanda to Chinatown, New York.
Alex Haring | Cnbc
After purchasing Chowbus, many business owners and users consider GungryPanda the main competitor to Fantuan. Wu said that she also had a GungryPanda app but have not ordered it since she first started using Fantuan and was satisfied with the service.
GungryPanda did not respond to the CNBC interview for this story. Gungrypanda announced last year that this raised 55 million dollarsWhich will partially be used to fuel efforts to expand in North America.
When it comes to the wide landscape of food delivery, Feng said he saw that the company “coexisted” together with the companies of bigger names rather than “competing”. All because Fantuan’s drawing connects the real one – and often smaller – customer businesses rather than trying to defeat large networks that already use other platforms.
“It is very difficult … Long-term to compete with monopolies,” he said. “But we want to keep our unique path.”
Emphasis on Asian kitchens
In Flushing, the neighborhood of New York Quins, known for its large population of Chinese-Americans, Andrew Chu first-hand sees the client base delivering Fantuan.
Chow said his outposts from Yomie’s Rice X Yogurt sees about 50 orders every day on the platform. For comparison, Chow said he was lucky to receive one order every few days on applications such as Uber Eats or Doordash.
Chow likes that the application offers promotions and that it can communicate with customer service via WeChat, a popular messaging platform in China. He also said many restaurants near the platform, as evidenced by companies that have fantastic logos around their business.
Gungrypanda and Fantuan Signals, noticed on the door to Chinatown, New York.
Alex Haring | Cnbc
In washing “I see a lot of fantastic logos”, – said Chow, which owns five shops in the New York area. “I don’t see a lot to eat and Doordash Uber.”
Wu also said that she regularly sees the logo around areas with a high pace of Asian businesses such as washing or the famous Chinatown Manhattan neighborhood. She also saw the shipping drivers wore the goods for both Fantuan and GungryPanda.
For wu the authenticity of restaurants on Fantuan is better than other more outstanding platforms for food delivery. She also believes that the fantaan reviews will be more reliable.
“I can find the dishes I can’t find in American food apps,” Wu said. “I feel it is definitely a way when I am looking for traditional Chinese food and not use Uber Eats or Doordash to get something like an orange chicken.”
