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The air view of agricultural workers wash the grapes, with a mixture of water, olive oil and potassium carbonate called “Posata”, so that they look brighter and protect them from the burning rays of the sun on the Menomene Izmir, Turk, August 27, 2024.
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Spain’s Chief Executive Director Delego, the world’s largest producer of olive oil, says One of the most difficult moments in history.
A significant olive crop, especially in Spain, helped to restore confidence in the sector and led to a pronounced fall in the prices of both Extra Virgin olive oils and supermarkets.
This happens after two seasons in a row of bad crops led to a period of extraordinary turbulence throughout the olive oil value chain.
Perfect storm Changing the climate that changes Extreme weather, high interest rates and reliable inflation ended Dizziness price Last year, liquid fat is one that stunned consumers and veterans of the industry.
However, the CEO of Deoleo Cristóbal Valdés said that the “main change” has been underway since then.
“The fact that once was one of the most difficult periods in our history is a shortage of raw materials, high price volatility and reduced consumption – now giving way to a more normalized and promising market landscape,” said Valdés CNBC by email.
Deoleo, a manufacturer of olive oil brands, such as Bertolli and Carbonell, said he expects that more retained raw material prices are stored during the second half of 2025.
“A significant rebound from the crop of olive oil – especially in Spain – is already translated into more stable nutrition conditions, and this has a direct effect on the prices of origin,” said Waldees.
“Although some volatility can persist, we believe that the tendency for normalization will take place,” he added.
“Cautiously optimistic”
Most of the supplies of olive oil in the world comes from the Mediterranean, with South -European countries such as Spain, Italy and Greece among the leading producers in the world.
In particular, Spain is the largest producer of olive oil in the European Union and a global price certificate.
Ministry of Agriculture, Fisheries and Food of Spain – Note The country produced 1.41 million metric tons of olive oil during the crop 2024/2025. A crop that was a little smaller than forecastIt is noted about 65% compared to 855 600 metric tons a year earlier.
On June 21, 2024 in Barcelona, Catalonia, Catalonia, Catalonia, Catalonia, Catalonia, man.
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DEOLEO CEO said the Spanish Bumper crop caused a 50% drop in raw materials, stimulated demand and allowed the company to reduce olive oil prices on the shelf.
“Thus, our forecast is carefully optimistic: we believe that a more balanced market, where responsible prices and emphasis will be key to maintaining growth and long-term category health,” Waldees said.
DEOLO CEO also said that more favorable market conditions allowed the companies to double their investments in advertising and promotion to 10 million euros (11.63 million).
Speaking in front of CNBC in front of the US and the EU agreed to the tariff by 15% for most EU goods since August 1, Waldees – Note The company intended to increase its communication, marketing and consumer efforts to provide olive oil with everyday products.
