CROCS stock Plummet if American buyers contain costs

The stock of American Awweer Crocs firm almost 30% after warning the sales when buyers contain their expenses.

The rubber manufacturer has called on claiming that he expects income three months before the end of August about 10% compared to last year, saying that some buyers no longer visit Crocs stores.

“We see that the US consumer behaves cautiously around the discretion costs,” said the firm’s executive director Andrew Rice.

The company’s stock price is now at the lowest for almost three years after 15 years suffer from the worst one -day fall.

Crocs warned of the “relative” of the second half of the high cost of life and the potential influence of US President Donald Trump’s trade policy.

Its Chief Financial Director Susan Hill said Crocs would blow $ 40 million (29.8 million pounds) for the rest of 2025 from the tariffs.

“I think we can over the medium-term mitigation of the tariffs. This will be due to cost savings in our supply chain,” Mr Rice said.

The shoe manufacturer also warned that he saw “broad evidence” that part of his client base is now “super care” with their costs.

“They don’t buy, they are not even going to shops, and we see traffic,” Mr. Rice said.

Crocs said he would continue to return to the discount of his products, warning that this could have a further impact on the sale.

On the eve of the World Cup in the US, Mexico and Canada and the Olympics in Los -Angeles 2028, Mr. Rice said consumers “migrate back to sports”.

His comments came after Crocs reported profit in the second quarter of $ 1.1 billion, which is 3% compared to the same period last year.

The company also owns a daily brand of Heydude shoes, after absorbing $ 2.5 billion at the end of 2021.