Coolcations blooms when tourists prefer quieter

This year the tourists books colder, quieter Plekhia heat and Busha’s fires.

The trend again confirms the phenomenon of the so -called “cool“-Portman” Cool “and” Rest “, which refers to tourists who seek more cool climates, not hot, peak.

In recent days, the record heat has swept throughout Europe, pushing the temperature in some areas much higher than 40 degrees Celsius (104 Fahrenheit) and nourishing regional fires.

Jenny Sautan, CEO of the Globetrender Travel Forecasting Agency, called the summer 2025 as “a turning point for European tourism, emphasizing that no destination is indeed insured against climates’ letters.”

Extreme heat is there made much more likely According to the climate crisis, the chief driver is burning fossil fuel.

Heat waves and forest fires in popular resting places in Spain, Portugal and Greece have taken their importance to local infrastructure in recent weeks, running mass evacuations And the bolt beaches.

Axious were also high temperatures enroll In northern countries such as Norway, Sweden and Finland, creating a direct problem for the opinion that Northern Europe “offers guaranteed relief” at the peak of summer, Sauatna said CNBC by email.

“This double blow has accelerated the behavioral shift already in motion: travelers avoid the most intense thermal periods, preferring cool coastal or alpine places, moving trips in spring and autumn, and experimenting with a higher latitude from the Baltic to Scottish.

Data publish Last month, the European Travel Commission (etc) showed that the journey remains a top priority for Europeans, despite economic uncertainty.

ETC found that reinforced concern overgrown has pushed tourists to spend their summer holidays in 2025 in less popular or without the site, while interest in traditional hot spots decreased.

“Our latest data show that even against the background of changes in economic and social realities, Europeans are not ready to compromise on trips, and they are increasingly preferring quiet directions and trips outside the peak seasons,” President Miguel Sanz said in a statement.

Global Travel network virtuoso – Note In his latest poll, the adviser that 79% of respondents agreed with extreme weather events, influenced travel planning, while 55% reported that their customers decided to travel during a peak from a climate crisis.

Nicholas Smith, digital director of Holidays Thomas Cook and the Internet -Touristic Agency Esky Group, said this year there was a splash of alternative seasonal elections.

“One of the fastest growing trends among British travelers is” Coolcation “is the replacement of peak heat in more moderate directions,” Smith CNBC said.

European directions such as Iceland, Norway, Switzerland and more and more were among those who attracts tourists who want active holidays, comfortable weather, “and experience with real depth,” Smith said.

Another of the winners who came out of the Coolcation trend was a small central European country of Slovenia, which gained interest in higher height, cool directions.

“Visitors are increasingly choosing the directions at higher elevations that offer a variety of experience and active opportunities throughout the year. As well as lakes and rivers are favorable directions,” said the Slovenian Council press.

South -European countries such as Greece, Spain and Portugal 18%. 12.3% and 11.9% Gross domestic product respectively.

Linda Johnsak, Press -Secretary for ThujThe largest tour operator in Europe said the company has an increase in interest in northern directions such as Iceland, Norway and Sweden from the Coolcation trend. However, reservation was still relatively low compared to other traditional summer hot points.

“The classic directions of the sun and the beach around the Mediterranean continue to be in demand – Spain, Greece and Turkey remain undeniable favorites,” Johnchyk said.

For its part, the National Tourism Authority said that summer demand in the key regions remains reliable. Turismo de Portugal’s press -secretary said, while some regions in the north and centers ruled localized forest fires, the vast majority of the country did not affect.

“Portugal’s tourist infrastructure is very ready to respond to such problems, and the emergency extent to ensure minimal violations,” said Turismo de Portugal CNBC.

“Airports and ports across the country are working at full capacity, and the tourist sector remains strong – with summer arrivals to key regions that meet or exceeding last year’s numbers,” they added.