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CNBC’s the China Connection Bletter: Tourism Surge is not slowed down

Tourists visit the ancient city of Pinjao on the second day of the Day of Skill on May 2, 2025 in China in Zinchun, Shansey province.

VCG | Visual China Group | Gets the image

This report provides the BNBC China Connection Beventity, which presents you with the understanding and analysis of what drives the second -largest economy in the world. Every week we study the biggest business stories in China, give up the market steps and help you set up a week ahead. How is what you see? You can subscribe Here.

A great story

When people spend in China, it is likely to be on trips – and businesses want it.

According to founder Daniel Juan, 10 years later, as the only hostel in the Chinese city of Datong, the knight suddenly acquired six new competitors. He said his 26-room place was registered on the Labor Day, which was officially held from Thursday to Monday.

“Hotels are open everywhere in Daton,” he said, noting that one operator without brands raised his vacation prices more than five times more than 1000 yuan ($ 140) over the night.

Helps increase of interest in history and culture. The popularity of datong Jungang Buddhist grotto – UNESCO heritage site approximately 1500 years ago – flew after its statues were presented in the hit -video Black Myth: Wukong released last summer.

More than 43,700 people visited caves only May 110% more than a year earlier, state media reports. Large canyon an average of 13 477 visitors per day Last year.

The last holiday shows that young Chinese tourists remain very interested in museums and other cultural events, said Ashley Dudarenok, founder of Chozan, Chinese Marketing Consultant.

“What international brands or local brands mean is that cooperation with these cultural icons still remains a very, very important part of communication with the consumer,” she said.

Reported about China 314 million internal tourist trips During the holiday on May Day, continuing the constant increase in recent years and significantly above the level of pre -administration 195 million in 2019. The government has expanded the holiday In recent years, it has been giving the locals more free time, as businesses usually offer staff only a few paid rest days.

A short trip on the train

A recently built Chinese transport infrastructure encourages locals to visit smaller cities such as Datong, Juan said. He noted that before the Covid-19 pandemic, the travelers had to sit on a six-hour train from Beijing to Datong.

Now the high -speed train between cities (about $ 20 per one -sided ticket) takes less than two hours and dozens of departure during the day. The train route opened in December 2019.

Tourists in China turn to less popular, more distant areas that usually cheaper than visiting large cities. During the last holidays on the day of work, travel to the countryside has increased by almost 20% compared to the year ago, interested in farms that experience, increase, According to the reservation of the site Trip.com.

Retail sales, including food, grew by 6.3% during the holiday Therefore, according to official data. Tourism profit increased by 8% to 180.27 billion yuan.

“Despite the concern of the macroeconomic wind, the power of travel numbers says consumer moods are elastic,” said Jacob Cook, co-founder and CEO of WPIC Marketing + Technologies. The company helps foreign brand – for example, Vitamix and is clinical – selling online in China and other parts of Asia.

“Chinese consumers prefer the cost to what is most important to them – and now, this includes trips,” he said.

When Chinese consumers were asked where they were expecting an increase in their expenses this year, the trips were on the list, and then the products, according to a poll conducted on behalf of the TD Cowen Financial Services firm in February and published last month.

However, the sign of prolonged uncertainty, less respondents than last year, stated that they made travel plans over the next six months. The poll covered 2000 Chinese residents.

According to official data, the sales of retail goods remained from the COVID-19 pandemic, which is only 3.5%. The service sector, including tourism, sports and child care, has a faster growth by 6.2%last year. China started a retail report in July 2023.

“Future of Tourism”

Chinese cities, meanwhile, have stepped up their efforts to attract tourists, be it through Short videos on social networksvirtual reality experience Or a complex light, splashed on skyscrapers.

Some cities such as Panda Hub of CHEGDU start using drones to deliver food in colorful parks, or rent robotic hike support, added added.

“We will mostly see a lot of what the future of tourism will look, and China checks it massively in this May holiday,” she said, noting that the places that have invested a lot of tourists see.

For example, Chengdu claimed Increase tourist trips by 6.2% compared to last year for the holiday up to 15.52 million. It is almost three quarters of the city’s population 21.4 millionAs of 2023.

Juan also helps to attract foreign travelers.

Juan said his hostel first served international visitors before COVID, and the share of foreign guests was modestly resumed by approximately a fifth of customers. Local visitors tend to concentrate their trips during public holidays, while foreign tourists are more located, he said.

Over the past two years, China has expanded its visa policy to attract foreign tourists. US citizens, UK, Canada and more than 50 other countries can now Stay in China for 10 days without a visaWhile people from Japan, South Korea and several European countries may Visit up to 30 days.

According to the Hostel World World World World World World World World World World World World World World World. The data showed that Chunkin, Yansch and Gilin grew up in popularity compared to Beijing and Shanghai.

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Need to know

The US and China will finally talk about trade. This is not a presidential call, but both sides have confirmed that the Chinese Deputy Prime Minister he is Lifeeng, Beijing Chief Office on China and US Economic and Trade Issues, will meet with your American colleagues Visiting Switzerland this week.

Ten people were killed after four tourist boats overturned to the south -western province of China. Deputy Prime Minister Zhang Gokin on Monday visited the place of the accident at which state media are linked “a sudden strong wind

China’s National Health Commission is investigating a hospital scandal. Probewith the participation of a senior doctor in prestigious hospital in Beijinghas stirred up a discussion in Chinese social media about the potential role of connections When receiving highly sought after health positions.

The Alibaba Taobao e -commerce site has joined Fray on demand. The company launches the delivery of food, clothing and other products, just a few days after JD.com and the food delivery company Meituan has increased its competition. Taobao claimed to be More than 10 million orders in one day.

In the markets

Chinese and Hong Kong stocks rose on Wednesday after announced by the People’s Bank of China and financial regulators Sweeping plans to reduce key interest rates If they seek to enhance growth.

China will reduce the seven -day return ransom by 10 basic points to 1.4% from 1.5%. The Central Bank will also reduce the reserve requirements for 50 basic points.

Mainland Chinese CSI 300 grew by 0.44%and Hong Kong Hang the Index – The included large Chinese companies – rose by 1.5% as of 10:30 local time. The CSI 300 lost approximately 2.8%, and this year the Hang Sen index scored more than 14.6%.

The 10-year yield of Chinese government bonds of 10 years was 1.63%.

The Chinese Yuan in offshore strengthened 0.18% against green to 7,2227.

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Shanghai composite’s performance over the last year.

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May 7-10: President Xi Jinping pays a state visit to Russia

May 9: China’s import data and exports for April

May 10: Chinese consumer price index and manufacturers price index for April

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