Chinese exporters should build brands

“Do you need an American warehouse?”

“Do you need Mexico?” “Delivery to Europe?”

This week, the sellers, speaking in Chinese, were not shy about pushing my logistics services when I participated in the 10th International Cross-Border Ecommerce Exhibition this week. One of the logistics companies even hired foreign models in shiny silver dresses to please around the venue.

This is one of the biggest events of the year for companies selling from China to the US and other countries online. In the midst of the unfortunate truce in the US-Kita tariff war, many companies sought to enter the US market.

But the game to survive has changed.

“The last 30 years have helped Chinese companies become very constant in the integration of supply chains,” Tina HSU’s partner told me, the AIGC Empower launch partner, in the mandarin at the exhibition. “Today, if there is a tool that can help (businesses) better tell the story, resonate with users … They can go abroad with the brand identity to work a more healthy way, which is longer and more profit.”

AIGC expand the opportunities claim that it has such tools. During the joint launch with Amazon and Wayfair to Zhuhai, China, last month, HSU said AIGC presented two generative products working on AI: a quick study of local markets to understand consumer needs and tool for getting images for product advertising. The service starts with 10,000 yuan ($ 1390) for products per year – and has already received about 100 orders, HSU said.

“Honestly, this is not every client who can assess the value” of our product and the need for branding, she said, noting that Chinese entrepreneurs who have studied abroad understand it best. But she warned that it would be difficult for Chinese companies to survive abroad in the next 30 years.

Some Chinese companies believe that they already have everything you need to create a brand but lack legal resources to protect themselves – especially since market executives are launching targeted lawsuits that can force a Chinese seller to get out of business.

This became such an urgent problem that a group of Chinese merchants supported According to Jack Zhang, the Secretary -General in the Shangzheni insurance department of the insurance department of the insurance department of the cross -border Association, a new platform that uses inexpensive insurance structures, which may otherwise be quite expensive, Secretary General in Shenzhen. He is conducting a project with a team of about 30 people.

Its plan is to make group lawsuits for thousands or tens of thousands, thereby leading lower rates with law firms in the US or other market. This is far from the operating service, and Zhang hopes he will be able to reach the threshold of the 1000s in this time next year.

Several companies at the exhibition also advertise services from maintaining business registration – getting a US trademark will cost an equivalent of $ 485, which are currently available at $ 150, said one flore. But since many suppliers seemed to mimic each other’s style, just trying to blow up others at the price, it is clear that the brand’s concept has not yet soared.

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