Chinese “Blind Box” Division Pop -Pop -Mart “Labuba”

Even Confucius is delighted with the Chinese “blind box”.

In the main temple in Beijing to the greatest sage in China, souvenir shops sell a number of “blind boxes”, gifts packaged in such a way that buyers do not know exactly what variety of the subject they acquire until they make.

One popular blind field in the store is an ice cream with a blessing Confucius. The fans pay $ 4.50 and, only after breeding dessert, read that they are a major student or destined to have a wonderful future.

The mania over mysterious boxes catch up with the economy with all, from tourist agents to supermarkets offering their versions. Grinding, Group AlibabaThe Travel Services platform offers tickets for a “blind box” up to $ 64 for a trip to Japan, where travelers choose the city departure and appoint one of several dates and directions.

On the base of Beijing Pop -Mart was at the forefront of this phenomenon. This is a company behind Labubu, an elf doll monster created by Hong Kong Dutch artist Casing Lunge. Labubu toys are sold exclusively through a collectible company Management of mass incomeAnd they are sold in the same blind box that can stimulate repeated purchases to get the right one.

A 23-year-old Rouen Yue student says he spends $ 55 a month on blind boxes, and enjoys gambling. Ruan owns 150 labubu and other dolls with Mystery Packaging.

“At the moment when you open the box, if this is the version you want, or with a limited circulation, you are so excited,” she said. “And that’s what I can afford.”

Prices for Labubus and other characters sold in POP MART on average from $ 9 to $ 30.

In Chinese, blind boxes, or “Mange”, increased in China during a pandemic. Pop Mart Livestreaed The Takes and sold them on the Internet and in the vending machines at a time when the Chinese population was under constant closure.

Young Chinese consumers, feeling down because of the control of the pandemic and the slow economy, turned to budget splashes for selection. Buyers can trade toys or earn money when they were lucky enough to recruit a rare version that their peers wanted.

Chinese retailer Mini –The New York Stock Exchange offers blind boxes, adhesive ribbons, stationery and handles.

Retail staff at the address Mini – He talked about CNBC that curiosity is that the customers are trying to try success and ultimately continue to buy.

The Chinese government, however, warned through its state media from “irrational consumption” and “blind box”.

In June, people called for tougher rules of trends, especially for children. Quoting experts, the official state newspaper reported that the practice was a “commercial trap”, which is clearly aimed at the psychological vulnerabilities of the minors. “