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The picture here has an ERNIE Bot Mobile Interface, using the Baidu search engine in the background.
Future Edition Future Edition Gets the image
Chinese technological gigan Bake Strengthened its main search platform with artificial intelligence in the biggest overhaul of the product in 10 years.
Analysts have reported CNBC that this step was proposed to outperform rapidly developing competitors such as Deepseek rather than traditional search players.
“There was a slight pressure on the search business, but the focus on AI and ERNIE BOT is a key step forward,” said Dan Jus, head of Global Tech Research at the Wedbush Securities. Ernie Bot – AI Chatbot Baidu.
“I will not expect Baid to watch the paint dried, full of ae on AI,” he added.
Baidu AI major repairs
Baidu is the largest search engine in China, but – as Google is also observed – the search market is broken.
Users flock instead of AI services such as Chatgpt or Deepseek who shocked the world This year, with his advanced model he claimed, he was created for the share of competitors.
But Kai van, Asia Market Strategist at Morningstar, also noted that short video platforms such as Dune and Kaysh are also searching for II and sign pressure on Baidu.
To resist this, Baid has made some serious changes to your main product search:
- Users can now introduce more than a thousand characters in the search box, compared to 28 earlier;
- Questions can be asked more directly and spoken, reflecting how people now use chat boots;
- Users can ask questions through Voice, but also offer Seach engine with images and files;
- Baidu has integrated its AI chatbot features that allow users to generate photos, texts and videos into the product.
“This is more consistent with how people use CHTPP and Deepseek in terms of how they are looking for answers,” Van said.
Outside China, Google was also Looking for to improve your basic search product With AI, emphasizing how pressure is developing technology.
Baida in the crime
When it came to AI, Baidu was one of the first Chinese engines, releasing its first models and a chatgpt ernie bot product for the public in 2023. Since then, he has aggressively launched updated AI models.
However, the company in Beijing also has encountered intensive competition From a colleague -technical giants like Alibaba and Favorableas well as up, such as Deepseek.
These companies also launched new models and connecting the II into their products, and Baidu’s shares were lagging behind. This year, Baidu shares rose about 2.5%, against the 30.5% splash of Alibaba and 20% for Tencent.
“This is a defensive and abusive step … Baida must be aggressive, and the perception shows that they are not a little brother who has a Tent AI Tent,” Iusbush Securities added.
