Carl Pei thinks the future’s phone has only one app

What does creativity mean for you?

Creativity is not only conception, fashion, or art but to solve problems.

Humans have remarkable ability to connect different things of information to solve new problems. I think software engineers can be extremely creative. Now, in the age of ai, human creativity is even more important. At the long time, when humanity becomes a civility expanding in space, it is creativity that you offer more competitive in the universe.

That’s why we want to make “fun” technology, to help inspire human creativity. I personally been very inspired by Apple when you were younger – the first iPod, the first iPhone – is the reason I am in this industry.

But now the creative companies of the past became very large and very corporate, and no longer creative. Are no longer inspiring for smaller generation. So we are trying to bring that back.

We also seek to be very transparent and humans in our business efforts. For example, you are Look at our youtube videosYou’ll try that we try to introach at all, as our software designs and developers, so that you can get to know them.

This is our way of doing things and our way of thinking. We hope to encourage younger to express their creativity.

Carl Pei has long emphasized that you want to make the technology “entertainment” again.

Photography: Yoshimatsu shinaro

Your strategy works? How is the business?

Looking back in the past four and a half years, I think you’re working. We face a lot of problems on a daily basis but we can’t survive in this industry if we are sealing the same strategies as other companies. We have to be different.

And the business is it growing rapidly. The past year, we grew up about 150 percent. However, we are coming arrived at 0.1% part of the global market, we are much more than you do.