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Cannes Lions is no longer about rewards and talking ad – it’s about who you’re with, what step you are on, and where the real parties happen.
With the Croisette buzzing this year, the Innovators brand stole the show with weekly possession that turned heads and beach clubs packed out. From daytime CMO VIP panels to drop -in and unexpected concerts in the evening, it became a Cannes destination.
With partners like Perion, Shutterstock and Snapchat, brand pioneers activated three standout locations – Rado Beach, the Luxe Lvmh Villa, and the iconic Armani Caffè – turning them into hubs to lead to daytime mental leadership and evening celebration. Attendees shared insights with Fortune 100 CMOs, sipped cocktails under the stars, and filled parties after hours that quickly became the most popular invitations of the week. He was at his best – insightful, social and unforgettable.
Cannes Club: the party that everyone was talking about
Monday night, guests had a private lunch and unexpected performance by Jon Batistewho opened for the stories behind his music before taking the Meic, thanks to a collaboration with Universal Music Group.
Tuesday rose the bar with a high energy header set from Jeanand an unexpected appearance of NFL legend Chad ochocincoAnd he stopped pasting snapping selfies and keeping the party going.
Now in his twelfth year at Cannes Lions, the Innovators Brand presented his most ambitious demonstration yet, including more than 100 brand speakers and guest lists full of CMOS, creators and cultural insights.
It was an equal parts strategy and star power – and exactly what Cannes needed.
