Business travelers, cruise and live events

Inexpensive hotels and burnt palm trees have long been attracting travelers to Southeast Asia, but Singapore will double on another strategy – focusing on increasing tourism revenues, not on the arrival of travelers.

On Friday, officials outlined a plan to increase revenue from tourism in the city-state from a record 29.8 million in 2024 to $ 47 million-50 million in the next 15 years.

Singapore’s “Tourism 2040” strategy focuses on increasing demand from two different groups – business and stop travelers.

Officials are aimed at triple income from tourism from the so -called “mice” or those who drive to attend meetings, incentives, conventions and exhibitions, Fu.

“On average, the visitor to the mice is twice as much as a vacation visitor, making it an extremely valuable segment for Singapore,” she said. “The Global Mice Sector (IS) is expected to double in the next decade.”

The country also seeks to develop a new mice center in the center of Singapore, Fu.

The benefits of the mice industry go beyond tourist revenues, the CEO of the Melissa Ow Tourism Council said at the event.

They “further deepen our connection with priority industries, will allow us to increase our economic strengthening, convene influential actors and leaders in Singapore, thus enhancing our status of the best mice in the world,” she said.

OW announced that Singapore has secured its largest Mice event, Herbalife Extravaganza 2026, which, she said, would attract 25,000 arrival for visitors.

Travelers are expected to bring more revenue from tourism, especially after the opening of the Changue 5 airport, which is scheduled for the mid-2030s.

To attract them, Singapore will still focus on providing “world-level attractions”, she said-strategy that the country works To compete with cheaper tourism in the region.

New attractions work including Singapore Ocener It is planned to open at the end of this year and then the Porsche experience center and the new scientific center in 2027, Ow said.

Singapore also seeks to strengthen its position in the growing cruise industry of Asia, she said.

She referred to the loud launch of “Disney Adventure” Disney Cruise Line-which will start in Singapore in December- and Introduction Luminara Ritz-Carlton Yacht Collections, Luxury Supersties to start swimming from Singapore in December.

In addition to the cruise, the island is also well located to capture the growth of wellness tourism, said Ou, citing its “unique value as a city in nature.”

She said the Singapore Tourism Council determined The journey of longevity And “wellness hotels” as ways to force visitors and repeat visitors.