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The Cricket Control Board in India (BCCI) is looking for a sponsorship agreement worth 450 ₹ Crore for the period from 2025 to 2028. Above all, the Council ended its association with Dream11 after the passage of the “promotion and regulation of online game bill in the Indian Parliament.
The Indian government banned all online games involving financial transactions. This bill forced Dream11 to terminate his contract as a shirt sponsor. The Cricket Control Board in India will have to find a new sponsor ahead of the Asia Cup 2025, which will begin on September 9 at the United Arab Emirates.
BCCI under
According to NDTV, the BCCI seeks a new sponsor for 140 parties planned between 2025 and 2028. The agreement with Dream11, which was worth 358 ₹ Crore, ended prematurely due to regulatory changes. BCCI wants an increase of more than 25 percent compared to the Dream11 contract.
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According to the report, it is expected that the new agreement will cover bilateral home and outside the Indian Cricket team, along with multi-equipment tournaments organized by Asian Cricket Council (ACC) and the International Cricket Council (ICC).
“NDTV sources have confirmed that the BCCI now seeks to obtain a sponsor for 140 parties from 2025 to 2028. This would be an improved contract compared to what Dream11 paid for the Council. The sponsorship would be for both bilateral and bilateral parties, as well as the multi-equipment tournaments organized by the Asian Council of Cricket (ACC) and the Cricket International Council (ACC). (ICC).
BCCI eyes € 3.5 per bilateral match
The Indian Cricket Board could get € 3.5 crore for each of the dear 140 bilateral parties in India. For the multinational tournaments organized by the ICC and the ACC, the expected revenue is € 1.5 per game.
“The BCCI has also set Objectives of 3.5 Crores Rs per bilateral party and RS 1.5 Crore for Accessories ICC and ACC-ACC-ACC-WE.
Dream11 became the sponsor of the Indian Cricket team in 2023, replacing the Ed-Tech Byju’s company. The agreement was evaluated at 358 ₹ Crore, with 3 ₹ crore assigned by home game and 1 crore for distance accessories. However, the prohibition of online games of real money affected revenue.
India to start the Asia Cup 2025 campaign on September 10
India, directed by Suryakumar Yadav, will enter the next Asia Cup as champions defending, after winning the 2023 edition in the 50 -year format. Blue men are placed in the group along with Pakistan, Oman and the United Arab Emirates.
Men in Blue will start their campaign against Oman on September 10 at Dubai Cricket International Stadium. They will face Arch-Rivals Pakistan four days later in the same enclosure. India will conclude the group stage against the Arab Emirates United on September 19 at the Zayed Cricket Stadium by Abu Dhabi.
The Indian squad has a balanced combination of experienced and young players. Yasasvi Jaiswal and Shreyas Iyer did not reach the staff of 15 members.
