As Trump’s tariffs in South Korea got

Cars and smartphones can engage in one of the biggest exports to the United States in the US, but few goods inspire more committed subsequent than the beauty of the Asian country.

K -Beauty – a term that covers a wide range of skin care, makeup and cosmetics from South Korea – boast its quality and value, driving Stunning demand in recent years.

The global appeal of the South Korean culture has also helped to push the popularity of its cosmetics.

In the US, Pearl Mak tells the BBC that her friends have introduced to K-Beauty products. South Korea serums are better suited to her skin compared to some Western brands, which are usually tougher, says a 27-year-old graphic designer.

Now “95% of my skin care consists of K-Beauty products,” she adds.

Ms Mack is not one of her preference for South Korean skin care brands. According to the industry, the Americans spent the same amount of $ 1.7 billion (1.3 billion pounds) on K-Beauty products. This means more than 50% growth compared to the previous year.

K -Beauty products are often more attractive than their western counterparts – but also have ingredients that are not usually found in the west – from the heart to the snail municip.

Now US President Donald Trump has imposed 15% import tax on South Korean goods traded between Seoul and Washington.

This is less than 25% fee that threatened, but many consumers do not risk.

US K-Beauty Retailer Santé Brand saw that in April, 30%were ordered, immediately after Trump submitted US import substitutions in most of the world.

“When the tariff messages are hit, customers got a strategy with how they are going to bring on the storm,” said the founder of the Santé Brand Cheyenne Ware Ware the BBC.

“Consumers are preparing against uncertainty.”

Another K-Beauty Retheral, Senti Senti, has ordered more products since Trump has started its tariff threats, says Wini Jong.

This week, she received alerts from suppliers calling for sellers to “stock up on tariffs”.

Both retailers have stated that K-Beauty Products Prices would probably increase as the cost of costs.

“Anyone who tells you that prices will remain equal over the next two years is naive,” says Ms Way.

Prices should rise, especially for smaller beauty sellers on platforms, such as Amazon, who work with a subtle income, says Monteo Lee economist from California University San Diego.

Despite the higher prices, the global popularity of South Korean culture means that K-Beauty products are likely to remain in the US, he says.

“Random buyers can be disabled by a higher price, but fans will not find ease.”

Ms Zhong agrees. She believes that customers will still want to buy K-Beauty products, but raising prices can mean that they acquire fewer items than before.

Higher prices are unlikely to stop buying your favorite products.

“It depends on how much the price shoots, but today I am ready to pay more to buy the same products,” she says.

Big K-Beauty brands are in a much better position to absorb tariffs than their smaller competitors, says South Korea’s business consultant Eyal Victor Mama.

These large companies will be able to avoid major prices for their customers as they have a higher profit, he says.

But the small K-Beauty firms that produce their products in South Korea will fight to save the costs, adds Mr. Mamou.

“It will take some time to take effect, as most of the goods sold in the short period have already been put into operation at current prices, but we will see that it is quickly played.”

In recent days, President Trump has made deals with Japan and the European Union, which will see their exports to the US, which are subject to 15% tariffs as South Korea.

This means that countries living for some largest cosmetics brands face the same as in K-Beauty.

The main thing in Trump’s trade policy is its ambition sees more goods produced in America.

But you still need to see if this will mean that US buyers are moving to American beauty goods.

Ms Mack says he does not see the products made by the United States as attractive alternatives.

“I am often looking for alternatives to American production, but I still need to find the same effective as the ones I use. So I haven’t yet gone to American products.”