As AI violates the advertising industry

Artificial intelligence shakes advertising business and “nervous” investors, said one CNBC leader.

“I think it’s a violation of AI … nervous investors in every industry, and it completely violates our business,” Mark read, CEO WppOn Tuesday, she told about Karen Knbc.

The advertising market is threatened with new AI generative tools that can be used to materialize the content at a fast pace. The last couple of years have watched the growth of a number of AI images, including Dall-E Openai, Veo and Midjourney Google.

In his first interview since the announcement that he would go, like a Boss WPP, Reid said that AI “is going to completely revolutionize our business.”

“AI is going to make all the world’s experience accessible to all with a very low cost,” he said at London Tech Week. “The best lawyer, the best psychologist, the best radiologist, the best accountant, and indeed, the best advertising creators and marketing people will often be II, you know, will be guided by the II.”

Reads that 50,000 WPP employees are now using WPP Open, AI’s own AI marketing platform.

“I think this is my legacy in many ways,” he added.

Structural pressure on the creative parts of the advertising business causes the consolidation of the industry, read, adding that companies should “accept” a way that AI will affect everything, from creating rabbits and media plans to optimize companies.

A Report from Forrester Released last June showed that more than 60% of US advertising agencies are already using the Generative II, and another 31% said they were exploring cases of use for this technology.

Read not alone at this point. Advertising is experiencing “huge transformation” from the destructive effects of AI, French advertising giant Publicis Group’s CEO Morris Levi told CNBC at the Viva Tech Conference in Paris.

He noted that the instruments of generating AI and video materials significantly accelerate the production of contents, while automated messaging systems can now achieve “personalization as never before”.

However, the Publicis leader emphasized that II should only be considered a tool that people can use to increase their lives.

“We don’t have to believe that AI is more than a tool,” he added.

And although the II will probably affect some jobs, Levy will eventually think that it will create more roles than destroys.

“Will I be replaced by AI and Kill II some jobs? I think AI, yes, destroy some jobs,” Levi admitted. However, he added that “more importantly, AI will turn jobs and create more jobs. Thus, the pure balance is likely to be positive.”

According to him, this will correspond to the impact of the workforce of previous technological inventions such as the Internet and smartphones.

“There will be more autonomous work,” Levy added.

However, Nicole Denman Green, Gartner analyst, warns that brands should be wary of causing a negative reaction of consumers who are skeptical about the influence of the II on human creativity.

According to a Gartner poll since September, 82% of consumers have stated that firms that use generative II should be familiarized with the implementation of human jobs, even if that means less profit.

“Respectful from what AI can do to do what you need to do in advertising,” said Green CNBC.

“What it has to do is help to create innovative ideas, unique performance to reach a diverse and niche audience, push the boundaries of what” marketing “, and provide a more differentiated brand, useful and appropriate personalized experience, including the implementation of the promise of hyperbarization.”