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Apple raises prices for trading prices on iPhones in China as amid competition

On April 9, 2025, people facing the Apple store in Beijing, China.

Tingshu Wang | Reuters

Apple On Friday, they raised the amount of money that people can get out of the next iPhone in China by trading their old devices, deploying additional incentives to push demand in the crucial market.

Now the iPhone 15 Pro Max has a price up to $ 5,700 ($ 791), which has increased compared to $ 5625 earlier. For reference, a brand new iPhone 15 Pro Max begins with 7999 yuan in China. Now the iPhone 15 Pro model can be traded up to 4,750 yuan, which is compared to 4725.

Other models also increase the increase in trade.

Apple looked Offer the discounts Over the last year, especially around the holiday periods in China. While the latest hikes are not great, they signal the permanent Apple’s permanent desire to aggravate the sales in the second largest economy in the world where it has faced the fall of the market and decreases on sale amid fierce competition of local competitors.

In the first quarter of the year, Apple deliveries in China decreased by 8% compared to last year, while the share of smartphone market in the country decreased from 15% to 13%, according to channels. This month, Apple also reported that the sale in its Greater China region, which includes Hong Kong and Taiwan, decreased annually.

But the headache in China’s Apple goes beyond sales on questions on its supply and products chain. While US President Donald Trump still stopped at most tariffs in China still have Permanent discussion About whether chips and other electronics can get a special duty.

Apple who makes around 90% of their iPhones in China Through your production partner FoxconnLooking for to move more production to India – though Trump also expressed this dissatisfaction. White House leader said this month that said Apple CEO Tim Cook It does not want the company to faste the products in India and rather they produce devices in the US

The largest Apple Phoichers No Breakthroughs in chips and Aggressive launches of new devices.

Xiaomiwhich was the biggest player in the market share in China in the first quarter, meanwhile was Increases its presence in the space of high -end device Directly compete with Apple. Thursday the company launched Smartphone Xiaomi 15s Pro This contains an internal chip that develops few companies in the world managed to successfully do.

Xiaomi also has have committed nearly $ 7 billion Develop more chips over the next 10 years by signing its ambitions to compete with Apple and Huawei.

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