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Apple on Friday launched its dedicated Apple Store app in India, deepening its retail presence in the world’s most populous country as the iPhone maker seeks to capitalize on growing consumer demand.
U Appavailable for download in India’s App Store, allows customers to buy Apple products directly while receiving personalized shopping recommendations, the company said in a statement.
Through the app, users can also customize their Mac with more powerful chips, extra memory or additional storage – features long sought after by Indian customers – and arrange delivery or collection of their purchases.
The move comes as Apple works to strengthen its foothold in India, where it opened its own first physical stores in Mumbai and Delhi in 2023. The company provides for four additional warehouses in technology hub Bengaluru, Pune and other parts of Delhi and Mumbai.
“At Apple, our customer is at the center of everything we do, and we’re excited to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, head of sales Apple’s online, in a statement.
The app features separate tabs for products, personalized recommendations and post-purchase support, including online setup sessions with Apple specialists. Customers can also sign up for free training sessions at physical Apple stores and learn about Apple trade-in and financing options, and add free engraving to devices like AirPods and iPads in eight languages.
India, the world’s second largest smartphone market, is slowly becoming a significant geography for Apple as it seeks to expand its manufacturing bases outside of China. The company started assembling iPhones in India in 2017 and has been doing so ever since extended production through partners including Foxconn and Indian conglomerate Tata.
