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On September 20, 2024, the iPhone 16s series at the Apple store on Tun Razak Exchange in Kuala -Lumpur, Malaysia.

Annice Lyn | Getty Images | Gets the image

UK competition regulators on Wednesday aimed for mobile ecosystems Apple And Google, pushing both companies to make changes to areas such as their app stores.

On Wednesday, the competition and markets proposed to mark the American technological giants as a “strategic market status” or SMS, after the investigation of the issue was opened in January.

This designation is provided by a large company that has “significant and secured market power” and “strategic importance” relative to digital activity in the UK

CMA can force firms called SMS to change or stop certain behavior or practice to solve competition problems.

Both Apple and Google have taken the CMA suggestions, effectively stating that they will be ill for the safety of users and consumers overall.

What was the problem with CMA?

Britain’s regulator has focused on Apple’s research and mobile operating systems, the App Store and the browser. One aspects of the investigation considered whether there are barriers that may prevent other competitors from offering competitive goods and services on mobile platforms by US technological giants.

The other part of the probe has learned whether Apple and Google use their positions in operating systems, applications or browsers to promote their own supplements and services.

And the final aspect of the investigation has studied whether Apple and Google developers require to subscribe to “unfair conditions” to distribute their applications through appropriate app stores.

CMA said on Wednesday that consumers and businesses raised concerns about various issues in the mobile ecosystems of two companies. But some of them include “inconsistent and unpredictable application review processes” and “inconsistent search engine search”, which can contribute to their own technology giants.

The British regulator also aims at the commission up to 30%, which is charged with firms in some purchases in the addition and restrictions of developers that tell customers about cheaper payment methods or sign off beyond the application.

As part of the Google and Apple review process, to allow applications in their app stores, developers have expressed concern that technology companies could access the commercially sensitive data of their competitors, CMA said.

Google’s Android operating system commands just over 61% market share in the UK, while the iOS Apple has just over 38%, Kantar reports. Google works in Google Play and Chrome Browser store, and Apple has an app store and a Safari browser.

What changes want CMA?

CMA has laid immediate changes that want to see as well as some long -term steps. The regulator said he wants Apple to revise applications for distribution to “fair, objective and transparent”. This may include legal protection, such as Apple, which explain delays or deviations and creation for business avenues to cause concern about the process.

Apple can also be done to publish the methodology of how it takes applications in the app store. CMA has outlined similar funds for Google.

The regulator views how Apple and Google can facilitate the management of users out-of-app for payment of services and products, avoiding the appropriate purchase fee in the application.

CMA also views ways to facilitate data transfer between iOS Apple and Android Google to ease switching.

The following year, CMA said it was still looking at whether Apple is required to allow alternative app stores to iOS and iPad software. The regulator also stated that he studied whether Apple should allow users to download applications directly from his own developer website, a practice known as a “loader”.

Apple and Google React

In her statement, Apple stated that proposals from the UK “to undermine the protection of privacy and security expected by our users, impeded our ability to innovate and make us give out our technology free foreign competitors,” –

“We will continue to interact with the regulator to make sure they fully understand these risks.”

Google Senior Director Oliver Bettel noted that both Google Chrome operating system and Android operating system are built on an open source code.

“These proposals provide a great choice, security and innovation for users. That is why today’s ad is disappointing and unreasonable,” Bethel said.

Google’s head emphasized ways in which Android helped British developers and economics.

“Therefore, it is very important that any new regulation is based on facts, proportional and does not become a checkpoint for growth in the UK, we remain committed to constructive interaction with CMA during this process,” Bethel said.

US technological giants face European control

Apple and Google regulation problems on the European continent continue to delve deeper.

In April, the European Union’s regulators Click Apple with 500 million euros ($ 587 million) fine To violate the Law on Digital Markets (DMA) – a landmark law aimed at combating competition problems.

Apple was forced to make a number of changes in how it works at the EU this year. This includes permission to developers to tell their users about cheaper alternatives and bypassing Apple payment.

However some changes are still needed satisfy EU regulators. Apple in June discovered A complex system of app store In an attempt to execute the DMA and avoid 500 million euros. Apple plans to appeal the fine.

Apple has long claimed that forced changes in the led

In March, the EU with a parent alphabet was accused of not performing DMA. European Commission, Executive Hand EU, – Note Google views its own search services more profitable than competitors’ services. The commission added that the Google’s App Store hinders developers from consumer management to other channels for the best offers.

The search giant also seeks to fight 4.1 billion euros fine This is due to the antitrust affair dating from 2018.

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