Anna Vinatur was Vogue. Now she retreated back, can the magazine remain relevant?

In May 1989, Lady Anna Wentt made what would become a hallmark of her time as editor-in-chief of the US Vogue-she was putting pop stars on the cover.

In just a year, in her stay as the top of the magazine, Lady Anna has already called herself a name as an editor who instinctively understood Zeitgeist. She first put the model in jeans at the Vogue front and now Madonna.

“If it was sharply doing jeans in November 1988, I think she was even brighter to make Madonna,” says Amy Adele, author of Anna: The Biography.

For Mariano Quei, Stylist and Vogue Stylist, this step indicates Anna’s Lady’s ability to do fashion “relevant to our time, make it modern, make it accessible.”

“Precisely the women could buy fashion that were interested in what Vogue had to say,” she says. “But the lady Anna understood the need to turn to the children while listening to Madonna.”

Now almost 40 years old lady Anna is preparing to hang her Manol Blanik as she will no longer be the editor -in -chief, she will remain as a global editor director. Down the corridor will sit her heir, 39-year-old Chloe Male, who enters the editorial content.

While some attribute its constant presence as a sign of unwilling control, you can also perceive this as recognition of its unmatched place in the fashion industry, and the fear it will go, this printing magazine – already a relic for some – to lose the remaining.

One day fashion magazines such as Vogue were ruled by this industry. They did not need to fight for attention as soon as the decree from the High, which was, was not “chic”.

Regardless of whether you see – or when – you saw – vogue as a good taste or reflection of our time depends on who you are talking to.

“I think this is more relevant than people want to confess honestly,” Adele says.

For Anja Aronowsky Cronberg, founder and editor -in -chief of Academic Fashion Publication Vestoj, less. When she was a teenager growing in Sweden, “Vogue represented the world there, something glamorous and the broad horizon I sought.”

But she stopped reading it 25 years ago.

Today, printed magazines are struggling to survive in an increasingly crowded, rapidly developed landscape-secondary edition loses a lot of significance in the digital world.

“No magazine relevant to how Vogue can be relevant in the 80s,” says Kronberg.

“There are many other vehicles today,” she adds like Tiktok and Instagram.

All this will take into account the thinking of the small when she hires the head of editorial content. As reportedly, she plans Produce problems less frequently, focused around topics or cultural events, not months. He says he wants to lean towards the Vogue idea as something to collect and cherish.

One of the ways to which the lady Anna retained, part of the conversation is the expansion of the people she invited to the cover.

From Madddon’s debut, Lady Anna posted on the cover of royalties, politicians, pop stars, writers and gymnasts.

“She definitely overcame fashion and entertainment as the editor-in-chief of Vogue,” Odell says.

It wasn’t always well accepted. When the lady Anna put Kanier West and Kim Kardashian in 2014, “she caused so much discussion,” Kwa says.

“Nobody really wanted to dress (her) because she was a reality star.”

Looking at the practically mythological position, Kardashian continued to engage, the cover spoke with the unusual ability of Anna’s home to anticipate culture – and perhaps, as well as to manage it.

But whether the lady Anna will remain the right person who is at the helm, and whether the magazine can withstand the increase in financial pressure.

This is a much more corporate world than once.

Her decision in the focus of Lauren Sanchez, wife of Jeff Bezos, also caused allegations that the magazine was sold. Some read as more about the celebration of wealth and luxury than the style. It is interesting that it was the Male, obviously, organized the story of the wedding couple and was sent to write it.

Vanessa Friedman, Chief Fashion Critic New York Times noted in a recent article What “while elite weddings are a distinctive feature of Vogue, they almost never made their cover, and Ms Sanchez Bezos seemingly had neither celebrities nor modeling powers that usually deserve cover treatment.” The presence of the couple at Donald Trump’s inauguration also caused criticism from some – and contributed to the cover reaction, especially in social media.

Lady Anna, who has supported the Democrats in the past, has been represented by Hillary Clinton, Michelle Obama, Jill Biden for many years and more recently Kamala Harris. By the way, whether she will invite Melania Trump to cover, has become the subject of numerous discussions – and continues to be, even if the baby enters the role.

But Vogue can probably withstand more criticism than most of his history. According to Lauren Sherman, a fashion journalist who told about the Male meeting, the BBC tells: “The Vogue brand stands out and is one of the most important fashion brands in the world.”

A considerable part of the Vogue position in the world ends with its own lady Anna-Editor’s fashion editor, with her instantly recognizable bean and her unrecognizability.

It maintained a certain relevance for the title almost by importance.

“Anna was able to remain relevant, despite all the different epochs, which we survived simply, being as synonymous with culture, fashion and beauty,” – says Kwa.

This is despite criticism for being late to make fashion more diverse compared to other sections of the industry.

“She is the main figure of celebrity,” Adele says. “In which other editor a book and a iconic movie about them? Do you know, Maryl Stip played it!”

For Kronberg John “Brand at this moment”.

So what’s next?

“I think we’re going to find out how much relevance Vogue comes from Anna’s lady,” Odell says.

Although Malle may have inherited the prestige of the magazine, “it will depend on Chloe and her team to find out if they can use it wisely to influence how culture is moving,” Sherman says.

Eli Violetta Bramli – writer -Freelancer and former editor of fashion and lifestyle.