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Photo File: The worker weld the steel tube in HCC, a company that uses details for the manufacture of combines, at the Mendot plant, Illinois, USA, February 21, 2025.
Vincent Alban | Reuters
European consumers face higher prices for items: from cars to jeans, while large industries, including steel, retail and agriculture with reduced competitiveness and raising operational costs, since trading tensions between the White House and Brussels warmth.
On Wednesday, the European Commission announced to avenge US President Donald Trump Recently imposed – But A long threat – 25% of the aluminum blanket tariffs in the USA.
EU retaliation measures should reach 26 billion euros ($ 28.3 billion), as new tariffs in the US will apply to European goods for $ 28 billion.
EU representatives have developed a 99-page document, noticed by CNBC by listing specific American subjects considered at the tariffs in Brussels. It includes a wide range of goods: from agricultural products, household items and plastic to alcohol and fashion clothing, as well as steel and aluminum and their derivative commercial products.
Trump Wednesday offered More counter-Mer can happen, stating that it will respond to the EU actions and whatever they charge, we take them. ” Another turn came on Thursday as Trump threatened 200% tariff On wine, champagne and other alcoholic products out of France. Earlier, the President suggested that he could implement the tariff by 25% by 25% for EU imports, banging the block for allegedly unfair trade practices.
On Wednesday, Citi analysts said it is unlikely that the main, direct macroeconomic impact from the EU duties, since the target goods account for only 5.5% of the import of non-energy from the United States, -bu may be indirect impact by increasing business and uncertainty.
European sectors that are going to sweep in the vortex of trading tensions Fresh duties between the US, Canada and Mexico – metals, construction, alcohol, luxury goods, consumer goods, retail manufacturers, food producers, agriculture and pharmaceuticals.
EU tariffs will push the costs of “raft of manufacturers, not least automakers and food producers,” said Susanna strikers, head of money and markets Hargreaves lansdown, emphasizing daily items such as a cans of coke or a Tin beans.
“There are only so many manufacturers that can absorb, and the car giants look that they face a double spread higher expense and over cautious consumers, unwilling to spill over large tickets against the background of uncertainty,” she added.
The impact on consumers will be fast -paced, as the enterprises transmit higher costs to support margin, according to Stewart Kats, the head director of the investment company for the management of Robertson Stevens, which predicts the increase in prices, will be seen by the EU measures on April 1.
“EU grain tariffs, such as corn and soybeans, can disrupt the supply of animal feed, which adversely affects the competitiveness of the EU sector. This sector is vulnerable to their limited ability to develop a reliable alternative alternative chain to mitigate tariffs,” Katz said.
“The broader impact includes disruption to supply chains and economic uncertainty for industries that depend on US imports. Key sectors such as steel and agriculture may face higher operative costs, decreased competitiveness and potential work losses.”
This is all happening when the new tariffs that the steel and aluminum from the EU have violated the supply chains and causes losses for European producers, saying that American tariffs for products as French cognacs and cosmetics may threaten exports and jobs. Trump tariffs can also focus on the future Export of the Pharmaceutical EU which are crucial for countries such as Ireland and Denmark, which are counting on trade with the United States, Katz said.
In A statement On Wednesday the trading body Spiritseurope cut the EU retaliation to Trump tariffs.
Organization whose members include 30 national associations and major companies such as Johnny Walker Diageo and producer Jack Daniel A brown formanHe said that this news appeared in a “difficult time for the alcohol sector”, which saw “a noticeable slowdown in many key markets.”
He warned that when it was implemented on April 1, the EU fares on the American spirit “will have an extremely harmful impact on EU companies that make US spirits (and) US companies that are strongly invested in Europe … by taking the risk of many jobs they support.”
In sectors such as luxurious goods and retail, corporate impact will largely depend on a specific company and its supply chains, said CNBC Jie Zhang, analyst of the luxury sector Alphavalue.
Luxury products directly affect the higher tariffs between the EU and the US because they are often produced in Europe. Even where the supply network dates back to Asia, the final product is often staffed and sent from Europe, Zhang said, adding that a company such as Louis Vuitton has a production ground in the United States, where about half local income brings.
Similarly, said Zhang, a retailer such as the Zara owner Inditex It will be protected by its business model, with more than half the search and production of goods made in neighboring countries. However, a company such as the online store Aso Has most of its supply chain in Asia and has limited flexibility, as well as significant exports to the American market that will affect.
Against the backdrop of intensive political analysis, there is still a possibility that tariffs are decreasing, decreasing or intensified.
Emphasizing that the block “deeply regrets” the approach of Trump administration to trade, the head of the European Commission Ursul von der Leyen noted on Wednesday that the EU remains “ready to participate in a significant dialogue” from the US
“For US actions, these are enterprises involved in the consumer and industrial sectors that will be most affected, with the reality of the situation that a significant hike in many of these goods in Europe will simply make consumers buy alternatives in the eurozone or elsewhere,” said CNBC Michael.
“For European actions, a more disturbing part of the equation is the following. It is very likely that the US will avenge by imposing a broader range of tariffs on European goods. European car manufacturers should be concerned, as well as chemical producers, as well as consumer firms in spaces such as alcohol.”
Rus Mold, Investment Director AJ Bell, noted that it was very difficult for investors to set how tariffs would play in reality. He offered this The best strategy may be not to try to extract them by following reliable balances and strong competitive positions.
“Defense promotions are still growing, and industrial production sources, including renewable sources, usually work well, perhaps, given that Europe will need to re-develop and increase self-sufficiency in many areas and parts of the supply chain,” he said CNBC.
“On the contrary, retailers, sporting sellers, luxury goods and pharmaceutical stocks are lagging behind.”