Explore the ethical implications of using AI in music and marketing. Discover how to balance creativity with powerful tools.image

Navigating AI’s Slippery Slope in Creative Industries

I PREVAIL’s ERIC VANLERBERGHE Says Using A.I. To Create Music Is ‘An Interesting Slippery Slope’: What Marketers and Entrepreneurs Need To Know in 2025

Estimated reading time: 6 minutes

  • I PREVAIL’s Eric Vanlerberghe raises concerns about using AI in music creation, sparking broader debates across creative industries.
  • The question “Where does artistry stop when you start using tools?” applies to marketing, entrepreneurship, and digital transformation too.
  • AI tools from text generators to process automation are reshaping how digital professionals work—but how much creative control is too much?
  • This article breaks down the “interesting slippery slope” of AI and creativity, and what it means for your business.
  • Learn how companies like AI Naanji can help you stay on the leading edge of AI innovation—without losing your brand’s soul.

Table of Contents

What Does “An Interesting Slippery Slope” Mean for Creative Businesses?

When Vanlerberghe questioned where artistry ends and tool-dependence begins, he touched on a debate at the heart of many digital transformations today.

Generative AI tools like OpenAI’s ChatGPT, Midjourney, or ElevenLabs are being adopted by marketers, writers, artists, and startup founders. These tools allow anyone to generate content, edit voices, and even compose music in minutes. But they also provoke big questions:

  • Are we replacing rather than enhancing talent?
  • Does AI dilute originality?
  • Who owns the AI-generated work?

For example, marketers can now script and record an entire podcast using AI voices from the ElevenLabs audiobook platform. That’s powerful—but is it still authentic? Business owners using AI-powered content generators must balance production speed with brand identity and creativity.

Vanlerberghe’s concern resonates: tools are essential, but over-reliance blurs the line between creation and duplication.

How Is AI Changing the Creative Process in Marketing and Business?

AI isn’t just in the studio—it’s in your workflow, sales funnel, and customer inbox. Businesses are automating design, content, operations, and decision-making faster than ever.

Key Areas Where AI Is Affecting Creative Strategy:

  1. Content Creation
    From blog writing to social media captions, tools like Jasper and ChatGPT reduce content production time. But without human editing, style and tone often suffer.
  2. Design and Branding
    Canva and Adobe Firefly use AI to generate visuals, logos, and thumbnails. It’s fast—yet risks homogenizing brand voice if not managed carefully.
  3. Voice Marketing and Audio
    Platforms like ElevenLabs synthesize human-sounding voiceovers. But should every brand sound the same in 5 years?
  4. Customer Interaction
    AI chatbots and workflow engines like n8n automate user journeys. But how do businesses maintain empathy and human touch?

Like with music creation, using AI in these areas demands smart boundaries. Businesses must avoid the trap of letting AI eclipse what makes them unique.

What Are the Risks and Rewards of Using AI Tools for Creativity?

Much like recording software didn’t end music but changed it forever, AI won’t end artistry—but it will evolve how it’s expressed. Understanding the pros and cons is essential.

Pros

  • Speed and Scalability: AI allows startups and small teams to punch above their weight.
  • Consistency: You can maintain tone and branding at scale.
  • Cost-Effectiveness: Editing, writing, and developing can be delegated to machines.

Cons

  • Loss of Authenticity: AI lacks emotion and nuance that only humans can master.
  • Homogenization: When everyone uses the same AI tools, content starts to look and feel the same.
  • Ethical Dilemmas: Who owns AI-generated work? What happens when models copy artists’ styles without permission?

Vanlerberghe’s remark that we might be “losing something” when we lean too much on automation rings loud here.

How to Implement This in Your Business

If you’re a marketer, entrepreneur, or business owner wondering how to integrate AI thoughtfully, here’s a step-by-step approach:

  1. Audit Your Creative Processes
    Identify where your team spends the most time—writing, designing, or customer support—and highlight tasks AI could enhance (not replace).
  2. Choose the Right Tools
    Use specialized tools with ethical guardrails. For content, try Jasper or Grammarly. For workflows, try n8n for visual automation.
  3. Establish Human Checkpoints
    Don’t publish anything generated by AI without human review. Use human editors to maintain tone, voice, and quality.
  4. Create Ethical Policies
    Define internal rules on when and how to use AI. For example, avoid using AI to write CEO messages or customer issue responses.
  5. Train Your Team Continuously
    AI evolves fast. Provide ongoing learning opportunities to help staff understand new tools, ethics, and opportunities.
  6. Monitor and Tune Over Time
    Use feedback loops. Collect user reactions and adjust how AI fits into your workflow to ensure it adds value without diluting your brand.

How AI Naanji Helps Businesses Leverage AI Without Losing Their Voice

At AI Naanji, we help businesses integrate AI tools and automation while preserving brand integrity and creative value. Our team specializes in:

  • n8n workflow automation for marketing, customer service, and operations
  • Custom AI tool integration tailored to your unique business model
  • Consulting services to develop ethical and creative AI use policies
  • Creative + automation synergy, so your tools serve your vision—not replace it

Whether you’re scaling content, designing responsive campaigns, or optimizing customer journeys, we keep you intentional, ethical, and effective.

FAQ: I PREVAIL’s ERIC VANLERBERGHE Says Using A.I. To Create Music Is ‘An Interesting Slippery Slope’

  • Q1: What did Eric Vanlerberghe mean by “an interesting slippery slope”?
    Vanlerberghe is referring to the ethical tension between using smart tools and maintaining human creativity. When AI starts creating music, the line between automated production and genuine artistry becomes blurred.
  • Q2: How does this apply to business owners and marketers?
    Businesses face similar challenges. Using AI tools can streamline efficiency, but overreliance may erode creativity, authenticity, and user trust.
  • Q3: Are there industries where AI should be used cautiously?
    Yes—creative industries like music, writing, design, and film need careful integration. Ethical concerns arise when AI mimics human styles or replaces human-generated content.
  • Q4: Can AI and human creativity coexist?
    Absolutely. The key is to use AI as an enhancement tool, not a replacement. Human oversight, storytelling, and emotional intelligence remain invaluable assets.
  • Q5: What tools can help automate without replacing creativity?
    Tools like n8n allow process automation behind the scenes, freeing up creative teams to focus on high-value work. Platforms like ElevenLabs or Grammarly can support, not supplant, human creators.

Conclusion

Eric Vanlerberghe’s perspective that “using A.I. to create music is an interesting slippery slope” isn’t just a musician’s concern—it’s a wake-up call for digital professionals everywhere. As we integrate more automation into our businesses, we must continuously ask: are we amplifying our creativity, or outsourcing it?

By understanding the risks, setting boundaries, and partnering with thoughtful experts like AI Naanji, businesses can use AI to scale without losing their soul.

Ready to explore ethical and efficient AI-powered growth? AI Naanji is here to help you innovate with intention.

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