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Estimated reading time: 7 minutes
Audio content is in a rapid growth phase—with global audiobook revenue expected to surpass $35 billion by 2030. That’s catching the attention of entrepreneurs, marketers, and content-driven businesses who now see audio as more than just an optional channel.
And there’s big news: ElevenLabs now lets authors create and publish audiobooks on its own platform, effectively democratizing the process of audiobook production through advanced voice AI. Announced in February 2025, the move brings audio publishing directly into the hands of creators via ElevenLabs’ new self-publishing feature on its Reader App.
But what does this mean for your business? Whether you’re a solopreneur launching a digital info product, an agency creating branded content, or an SMB scaling your e-commerce site, this shift opens powerful new opportunities to repurpose written material into engaging audio formats.
In this article, we’ll explore what the ElevenLabs platform now offers, why it matters to digital businesses, and how to get started—with a practical guide at the end and insights on leveraging automation with tools like n8n and AI Naanji.
In late February 2025, voice AI company ElevenLabs revealed that it is officially allowing authors to self-publish directly on its own audiobook app, called Reader. This marks a significant advancement in AI-driven content production.
Until now, authors had to navigate multiple tools, voice actors, and platforms. The new ElevenLabs publishing program significantly lowers the barrier to entry by enabling:
According to a report by TechCrunch, this move follows ElevenLabs’ recent partnership with Spotify, where it provides AI-narrated versions of books there too. It demonstrates a clear ambition to become a major distribution player, not just a backend tech provider.
For creators and businesses, the ability to use the ElevenLabs audiobook platform directly simplifies what was once a complex supply chain—voiceover talent, editing, formatting, and platform-specific rules. And it places ElevenLabs in the same breath as Audible, Google Play Books, and Apple Books—but with a unique AI-first twist.
If you’re wondering, “Can my business really benefit from publishing audiobooks?” The answer is often yes—especially now that ElevenLabs makes it accessible.
Here are some practical use cases:
Businesses with blogs, whitepapers, or lead magnets can easily repurpose them into audiobooks—turning written content into evergreen audio assets.
Example: A marketing agency turns its 10-part email nurture sequence into an audiobook called “The 30-Day Marketing Makeover,” providing extra value to high-ticket leads.
Entrepreneurs selling knowledge—think coaches, consultants, or course creators—can package long-form content into a professionally narrated audiobook using ElevenLabs AI.
Example: A business coach releases a productized version of her 8-week curriculum as an audiobook and sells it on Spotify and Reader.
Some users prefer listening over reading. Audiobook formats open up your content to a wider audience, including those with visual impairments or limited time to sit and read.
E-commerce brands and solopreneurs can now create behind-the-scenes narratives, product journey explainers, or customer case studies in serial audio format.
The key here is scalability—AI narration means you no longer need to hire voice actors or manage complex studio setups. Tools like ElevenLabs eliminate nearly all friction points from the idea to published audio.
With several audiobook platforms available, how does ElevenLabs’ direct-author approach compare?
| Feature | ElevenLabs | Audible | Spotify Audiobooks |
|---|---|---|---|
| AI Narration | ✅ Built-in synthetic voices | ❌ Requires human narration | ✅ Available via ElevenLabs |
| Distribution Platform | ✅ Reader App | ✅ Audible App | ✅ Spotify App |
| Self-Publishing | ✅ Direct publishing by authors | ✅ via Amazon KDP | ❌ No direct author publishing |
| Revenue Share | TBD (likely favorable for authors) | 25%-40% | Dependent on Spotify terms |
| Voice Customization | ✅ Deep voice cloning & styles | ❌ Not included | ✅ via ElevenLabs partnership |
The standout difference? End-to-end AI-driven publishing with ElevenLabs, which streamlines a once fragmented and costly process—particularly useful for lean businesses, solo creators, and fast-moving marketing teams.
You don’t need voice acting, editing skills, or a separate uploader. You can narrate 100,000+ words with a single click—fully mapped to your brand’s tone using ElevenLabs’ advanced voice cloning.
Ready to get started with AI audiobooks using ElevenLabs? Follow these steps to get up and running:
Identify blog posts, whitepapers, courses, or emails that could convert well into audio. Focus on evergreen content to maximize lifespan.
Visit the ElevenLabs website to explore pricing plans and voice options. Create an author account to access the Reader App publishing tools.
Use pre-built voice styles or upload voice samples for custom cloning. Align the voice style with your audience and brand tone.
Upload or paste your long-form text into the ElevenLabs creator suite. Preview and tweak pronunciation or emphasis where needed.
Use the self-publishing tools to format, title, and publish your audiobook. Connect to Spotify if applicable or explore other distribution channels aligned with your audience.
Announce release via email campaigns, blog posts, or podcasts. Track listens/downloads using ElevenLabs analytics dashboard.
For tech-savvy teams, this process can even be automated—more on that next.
AI Naanji helps digital businesses move beyond just using tools—we integrate them smartly into your operations. For audiobook publishing, our services make the process scalable and automated:
With our help, turning your content into high-value audio assets isn’t just easy—it’s fully automated and aligned with your goals.
Q: Is ElevenLabs’ audiobook publishing feature available to everyone?
Yes, as of February 2025, authors can sign up and start publishing directly through the ElevenLabs Reader App. Some early-access features may still roll out gradually.
Q: Do I have to use ElevenLabs’ voices or can I upload my own?
You can use pre-set voices or create a custom voice using ElevenLabs’ cloning tools. This helps preserve your brand’s tone or use your own voice realistically.
Q: Can businesses use this to sell audiobooks?
Yes. While pricing and royalty terms for external platforms vary, ElevenLabs allows you to self-publish and soon will integrate monetization and royalties.
Q: Is this suitable for short content like blog posts?
Absolutely. You can bundle short posts into thematic mini-audiobooks or release as serial audio newsletters.
Q: How secure are the rights to your content and voice?
ElevenLabs provides publishing controls and confirms that user data and custom voice models remain private and protected.
The announcement that ElevenLabs now lets authors create and publish audiobooks on its own platform is a significant milestone for content creators, SMBs, and marketers alike. By bringing AI narration and distribution under one roof, this offering lowers costs, simplifies publishing, and unlocks new creative possibilities for repurposing content.
As readers shift toward audio, the time is right to think beyond text. Whether you want a new revenue line, content channel, or accessibility format, ElevenLabs makes it executable—and with help from partners like AI Naanji, scalable.
Interested in building a workflow that turns blog content into monetized audiobooks overnight? Get in touch with our advisory team at AI Naanji.