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The Adobe sign hangs along the main street during the Sundance Film Festival 2025 on January 27, 2025 in Siti Park, Utah.
David Beker | Gets the image
London – Week Invested in the synthesis, the British startup of artificial intelligence, into the bet that the technology will convert video production.
Synthesia reported CNBC that the Venture Capital ARM Adobe has introduced an undisclosed amount of funds into the startup within the “strategic” partnership without specifying further in financial and commercial conditions.
The startup, which states that it serves more than 70% of the Fartune 100, sells a platform that a business can use to develop videos with avatars similar to life generated by AI. Persons can Make your own avatars IIEither in one of the Synthesia production studios or on a personal device.
Adobe, a creative power plant, which is estimated at about $ 150 billion, the most famous tool editing photoshop. The company also makes Premiere Pro, video editing platform, widely used by professionals in broadcasting, advertising and other industries.
“We are building a leading AI video platform in the world, and Adobe investments confirm this direction,” said Synthesia CEO Victor Ripbel. “We share the vision: the democratization of the qualitative creation of the contents and making corporate communication is faster and effective.”
This is not the first time Adobe has put a big bid on a startup that is supported by the enterprise. It before tried to buy a Figma design platform for $ 20 billionBut they fired a deal after careful control from the European Union and the UK regulators. Adobe is also an active investor for businesses that support startups such as signatures and VIDMOB.
Profitability ‘not immediate attention’
In addition to investment with Adobe, Synthesia also announced that it reached $ 100 million in annual periodic income (ARR) – a measure of the annual income resulting from the subscriptions that are restored each year.
“We have grown approximately 100% compared to last year, due to the strong expansion of customers and the economy in our class,” Ripbels said. “Excess $ 100 million in Arr puts us in a very small group of AI-Native companies with a real commercial thrust.”
However, the startup remains lost – and in the near future does not focus on profit.
In 2023, Synthesia reported a loss of 25.2 million pounds of income of £ 25.7 million, reports the UK. Profitability is “not immediate attention”, – said Riparbelli CNBC. “But the way is clear.”
“We never drove growth at all costs,” said Synthesia CEO, adding that the company still remained with cash with 2023 round financing If he again raised funds earlier this year.
Synthesia was most recently estimated in 2.1 billion dollars In the investment round announced in January. Its competitors include Colossyan, Deepbrain Ai, Invideo Ai, Filmora and Veed.io. The startup also faces competition from Openai, whose text model SORA can create realistic video clips.
