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Customers are shopping at Adidas store on April 4, 2025 in Miami, Florida.
Joe Redl | Gets the image
Giant sportswear Adidas On Tuesday, US President Donald Trump’s tariffs will lead to raising the prices for all their US products.
The company said it did not yet know how much it will increase the prices, also noting that the world trade dispute prevents its increase in the full year, despite the increase in profits in the first quarter.
“Higher tariffs will eventually lead to higher costs for all our products for the US market,” Adidas said.
The company has stated Effective speed of 145% -But this has already reduced the exports of its products to China to a minimum. However, it states that the greatest influence occurred from the overall increase in tariffs on all other countries that are Largely conducted by 10% While trade talks are held.
“Given the uncertainty over the negotiations between the US and the different countries, we do not know what the final tariffs will be,” the Adidas said.
“So, we cannot make any” final “decisions what to do. The cost is increasing from the higher tariffs, eventually leading to increased prices not only in our sector, but now it is impossible to calculate them or conclude what impact it can have on consumer demand for our products.”
Adidas said
Company most famous for sneakers including superstar, sambas, Stan SMITS and Gazelles, as well as sportswear, uses factories in countries, including Vietnam and Cambodia – 40% facing the American tariffs in the absence of a trade transaction.
Such a dilemma regarding raising prices and impact on demand is facing virtually all retail companies serving the United States, from Ultra-none expensive electronic shops such as Temu by luxury giants such as Hermes.
Without cloud tariffs on the US, Adidas would have raised its view of income and exploitation due to a strong order book and positive sentiment, company – Note. Instead, he confirmed the existing forecast, but said that “the range of possible results increased.”
The results, which were largely released, net income from long -term operations, in the first quarter to 436 million euros (496.5 million dollars), above 383 million euros in a consensus consisting of LSEG. Net sales increased by 12.7% to 6.15 billion euros, as its operating profitability increased by 3.8 percentage points to 9.9%.
Firm at last Cut the connections in 2022 with -the anti -Semitic comments. This announced last month sold the last of their yeezy stocks.
On Tuesday, Deutsche Bank analysts said Adidas put a “good print when the company has made progress throughout areas,” despite great uncertainty.
“This year, Adidas is observed in double-digit sales growth in all regions and channels, and wholesale sales exceeds a direct consumer’s offer,” the Mamta Valechha, discrete analyst in Quilter Cheviot said.
“The shoes are still a strong performer, and consumers also choose lifestyle clothes, while the performance category also continues to do well. Adidas hopes that these trends will continue before the economic uncertainty, the tariffs in the US, but unfortunately we need to wait and see before the full impact.”