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Hailey Bieber Officially leveled from a beauty mogwl to Bona Video billionaire, thanks to the acquisition of Elf Beauty of its cult-fave skin care brand, announced on Wednesday, May 28.
In a deal that has sent shock waves throughout the industry, Elf Beauty announced its agreement to acquire Robe For $ 1 billion cool, according to a news report that breaks Wwd. The acquisition is the most significant ELF so far and includes $ 800 million in cash and stock closed, with a possible additional $ 200 million earnings based on Rhode growth in the future.
Bieber, 28, expressed excitement about the partnership, noting the story of ELF of empowering founders and their shared vision for Rhode graduation to “more places, more faces” worldwide.
After all, ELF is no stranger to nurturing successful founders -driven brands. Previously found Naturium in 2023 and hatched Alicia’s keys‘Keys Soulcare. This demonstrated a commitment to nurturing the entrepreneurial spirit as a key factor for Bieber, which also recognized the challenge and inherent fear in finding the right home to their brand.
Glam Hailey Bieber never fails to enchant us. While Bieber is known for rocking a natural look thanks to a minimalist make -up regime, she sometimes steps out in bold looks including a neon eyelid, smoke eye shadow and bold lip colors. Bieber has even tried social media trends including latte cosmetics, and created the viral (…)
The strong alignment between Rhode and Elf emphasized on core values such as community and team construction. “When I launched @rhode in 2022, I always had big dreams for the company,” wrote Bieber through Instagram on Wednesday. “So today, I am extremely excited and pleased to announce that we are partnering with Elf Beauty as we step into this next chapter.”
He continued: “I found a disturbing disturbant with a vision is a different kind of company that believes in big ideas and innovation in the same way I do and will help us continue to grow the brand.” After taking a moment to thank her team and supporters, he reminded everyone that the best is yet to come. “This is just the beginning,” he wrote along with a heart emoji.
Since its launch in 2022, under heavy influence by Bieber’s “Glazed Donut Skin” viral trend, Rhode has strategically expanded its product line beyond its initial lip palms, glazed milk and milk moisturizer palms to include Color cosmetics from the moment and even a limited edition IPhone cases.
Chairman and CEO of Elf, BrightPraise Rode’s remarkable ascension, noting its $ 212 million achievement in sales in less than three years with only 10 directly sold products to consumers – a sport that he admitted that he would not have believed possible without direct view.
Hailey Bieber is really proud of his make -up skills. “Certainly the best I’ve made my own pole in my life,” wrote Bieber, 26, through his Instagram story on Monday, July 17. In the Snap, Bieber showed off his clam, which included a dewy, sharp – but mixed – contour base, contour, contour, cheeks highlighted, browsing gel, grazing gel, (…)
“A billion-doler deal is the more we have ever done in our history, which talks about our excitement and confidence, but also gives great responsibility to make sure we live up to everything Hailey wants,” he said Wwd. “That means asking questions, like, ‘How much can we grow our brand portfolio?’ ‘How much can we continue to disturb the beauty industry?’ “
Slate is on a significant partnership with Sephora for the end of 2025, a move that will also facilitate entrée elf into Sephora. Bieber is expected to continue to play a major role with Rhode, taking on an extended role as Chief Creative Officer. “I want to continue to push innovation – innovative products, innovative marketing, and I know they will be able to continue to help us,” he said.
The future for Beauty’s newest billionaire never looked so sweet to Hailey, which, lest you forget, seem to take as much as a day off since she welcomed her first baby, Jack9 months, which he shares with a husband Justin BieberBack in August 2024.
Within no time she posted Instagrams from her giant Goyard Designer Baby BagFilled with new -born essentials and rhode goods, which were so new that they had not yet been released, to increase excitement for launches that followed and continued to dominate our beauty practices.
Courtesy of Hailey Bieber/Instagram Hailey Bieber finally shares all the secrets behind their perfect lip combo of photos. Bieber, 28, went to Instagram on Tuesday, January 21, to share her beauty brand, Rhode, dropping lip lining in the near future. In the clip, Bieber pressed on while staring into the camera as off the screen (…)
Since then, she has been leveling in other aspects of her career as well, most recently by landing her first ever lone cover of American Fashionableand without the aid of anyone, including Justin, who previously admitted in a Instagram Post Deleted Since he told Hailey that she would not “never” get the cover, though she had already appeared on cover Fashionable alongside Justin years before.
Forward fast to today, and Hailey is busy living her best life and laughing all the way to the bank.
