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John Morgan, co-founder of a business consulting company Venture Smarter, instituted the Gen Z entrepreneur when she noticed something strange in her life and the one she reflected on the Internet.
His 23-year-old teacher spent 1 1/2 years, creating a luxurious road that suggested that she lived a lifestyle of $ 500,000 a year, he said. In reality, its annual costs were closer to $ 12,000, he said.
“She has booked 200 day passes in exclusive beach clubs in Miami (and) will take 400 photos in six hours,” Morgan said Travel CNBC.
Then she would post photos for eight weeks to give the impression that she often remained in luxury resorts.
For some, the placement of photos for bilateral travel is not only attention, it is an enterprise that makes money.
Claus Wedfelt | Digitalvision | Gets the image
That was not all. Morgan said she would tell the conversations with Konese in luxury hotels, offering them money in exchange for empty her to the hotel.
“For $ 50, they allowed her to access the pools and lobby within 30-minute photos for 30 minutes,” he said.
The illusion worked. He said her instagram account grew to 85,000 followers who attracted her seemingly extravagant lifestyle, he said.
But the goal was not only influenced – it was a profit.
“She viewed her false luxurious content as a business investment, eventually planting partnerships worth $ 180,000 annually,” Morgan said.
Its fabricated image in social media turned into a car to make money.
Luxury that is funded by debt
Instead of documenting the whole trip, they emphasize only the most “Instagramable” moments.
Mohd rizwan
Director Travelosei
Daniel River’s real estate leader said he had experienced it with one of his tenants.
A 24-year-old tenant posted photos of $ 400 per night rental Airbnb in Miami, despite the fact that it was three weeks at $ 1800 monthly rent, Rivev said.
“She later confessed that she shared this luxurious rent with six friends only one night to get perfect shots at the pool,” he said. “Photos made it like a weekly luxury vacation.”
Rivera said the housing applications he received from the Gen ZS often reveal the details of how they allow themselves to be.
“During the tenants’ views, I noticed 30% more applications that show recent requests for personal loans, which are often referred to as” resting “in their financial stories,” he said, adding that they often have high revenue debt and credit cards.
The thread on Reddit asked how Gen ZS is paying for their frequent travels, especially those who travel in adolescence and early 20 years.
Reddit message published in March 2025.
Source: CNBC
One user commented on his decision to use the debt to finance his holidays.
“Was this financially irresponsible? Yes. Most people told me that I wasted my money and what should I save my money? Yes. I would do it again? 1000%,” the user wrote. “You prefer what you want in your life and are dealing with the consequences.”
The false framing
Other Gen ZS use cracks to pay trips without revealing them in social media.
Rivera mentioned other tenants who are in wealthy neighborhoods in New Jersey like a montler and a short hill. Although they were There’s a job, tenants took pictures that gave He said they lived there, he said.
Mohd Rizwan, Director of the Luxurious Travel Company of Travelosei, based in New Delhi, said he also saw a shift in how the young generations create their holidays on the Internet.
“Instead of documenting the whole trip, they emphasize only the most” Instagramable “moments, making the trip more extravagant than it is,” he said.
