Hearn: Jake Paul’s promotion is Canelo and Crawford

Matchroom promoter Eddie Hearn says that Jake Paul does a better job than Canelo Alvarez and Terence Crawford to reach social media fans, making their fights.

Jake Paul’s social media star

• YouTube: 20.9 million subscribers.
• Instagram: 28.4 million followers.
• Tiktok: 18.5 million followers.
• X: 4.7 million followers.

“The reason for which Jake Paul does so well at Netflix is ​​that he is not parallel. Central AustralianDiscovering why Jake Paul will do better work to promote his fights in Netflix than the next September 13th clash between Canelo Alvarez and Terence Crawford.

Jake Paul not only publishes publications in X and Instagram, but also has a YouTube channel and creates entertaining content to create a next. During the accumulations for his fights, he makes efforts to build the drum joking and toasting his opponents. It is prepared in advance. Canelo and Crawford seem to extend it, simply showing and answering the questions with short answers.

Why Crawford is not a superstar

“These boys, Crawford and, above all, Canelo, are not really interested. Crawford has no interest in promoting and being active on social media,” said Hearn. “Crawford has a good personality and an incredible story. I always said that Crawford should be a north -American superstar and is not at all.”

Crawford and Canelo have focused on their training instead of publishing on social media the way other fighters like Shakur Stevenson, Ryan Garcia and Devin Haney do. These fighters have been able to keep the fans talking to them between fights with their presence online in X.

“He has made a lot of money in the Riyad season, this struggle (Canelo) and the Errol Spence struggle. But it should be a north -American sports superstar and it is not. It’s not something I can do at night at 36 years, or whatever it is now (Correction: 37 and complies with 38 on September 28). You have to build -you have to build them to sell them to sell them to sell them to sell them to sell them to sell them to sold From 26, 28, 28 28.

“Look at Crawford’s successes. It should be massive,” said Hearn.

CANELO questions to Crawford’s opponents

Canelo disagrees. He says that Crawford has not fought elite competition during his career. “You fought with anyone and obviously looks like a great fighter (when you struggle with less opposition),” Alvarez said during the press conference on June 27, 2025, noting that Terence has not fought against competition during his 17 years of career that began in 2008.